Homepage / Technology / Facebook's three-pronged plan to get businesses to use Messenger more
Amazon says this Prime Day was its biggest shopping event ever Kudlow says President Trump is 'so dissatisfied' with China trade talks that he is keeping the pressure on As stocks regain their footing, an ominous warning looms Goldman Sachs downgrades Clorox to sell, says valuation is 'unsustainably high' How Satya Nadella has spurred a tripling of Microsoft's stock price in just over four years Kudlow says economic growth could top 4% for 'a quarter or two,' more tax cuts could be coming The one chart that explains Netflix’s stunning comeback US housing starts plunge 12% in June to a nine-month low Aerospace titans Boeing and Airbus top $110 billion in orders at Farnborough Target uses Prime Day to its advantage, logging its 'biggest online shopping day' so far this year Billionaire Marc Lasry sees bitcoin reaching up to $40,000 as it becomes more mainstream and easier to trade These are the 10 US airports where you're most likely to be hacked Amazon shares slightly higher as investors await Prime Day results Wreck of Russian warship found, believed to hold gold worth $130 billion A bullish ‘phenomenon’ in bond market is weeks away from fading, top credit strategist says Stocks making the biggest moves premarket: MS, GOOGL, TXN, UAL, NFLX & more Twitter shares up 50% since late April means most upside priced in, analyst says in downgrade EU fines Google $5 billion over Android antitrust abuse Mortgage applications fall 2.5% as buyers struggle to find affordable homes America may not have the tools to counter the next financial crisis, warn Bernanke, Geithner and Paulson Investors are getting spooked as the risk of a no-deal Brexit rises EU expected to fine Google $5 billion over Android antitrust abuse Ex-FBI chief James Comey urges Americans to vote for Democrats in midterm elections Elon Musk apologizes to British cave diver following baseless 'pedo guy' claim Disney, Comcast and Fox: All you need to know about one of the biggest media battles ever Xiaomi shares notch new high after Hong Kong, mainland China stock exchanges reach agreement The trade war is complicating China's efforts to fix its economy European markets set for a strong open amid earnings; Google in focus Hedge fund billionaire Einhorn places sixth in major poker tournament The biggest spender of political ads on Facebook? President Trump Asian stocks poised to gain after Fed's Powell gives upbeat comments; dollar firmer Stocks are setting up to break to new highs Not all FAANG stocks are created equal EU ruling may be too little, too late to stop Google's mobile dominance Cramer explains how Netflix's stock managed to taper its drop after disappointing on earnings Airbnb condemns New York City's 'bellhop politics,' threatens legal retaliation Amazon sellers say they were unfairly suspended right before Prime Day, and now have two bad choices Investor explains why 'duller' tech stocks can have better returns than 'high-flying' tech names Elon Musk is 'thin-skinned and short-tempered,' says tech VC Texas Instruments CEO Brian Crutcher resigns for violating code of conduct Google Cloud Platform fixes issues that took down Spotify, Snapchat and other popular sites Uber exec: We want to become the 'one stop' transportation app 'What a dumb hearing,' says Democrat as Congress grills tech companies on conservative bias Amazon shares rebound, report says Prime Day sales jumped 89 percent in first 12 hours of the event How to put your medical history on your iPhone in less than 5 minutes Investment chief: Watch these two big events in 2018 Even with Netflix slowing, the market rally is likely not over Cramer: Netflix subscriber weakness debunks the 'sky's the limit' theory on the stock Netflix is looking at watch time as a new area of growth, but the competition is stiff Why Nobel laureate Richard Thaler follows Warren Buffett's advice to avoid bitcoin Rolls-Royce is developing tiny 'cockroach' robots to crawl in and fix airplane engines After Netflix plunge, Wall Street analysts forecast just tame returns ahead for the once high-flying FANG group Roku shares rise after analyst raises streaming video company's price target due to customer growth China is investing 9 times more into Europe than into North America, report reveals Amazon says US Prime Day sales 'so far bigger than ever' as glitch is resolved Netflix is on pace for its worst day in two years US lumber producers see huge opportunity, rush to expand San Francisco to consider tax on companies to help homeless Homebuilder sentiment, still high, stalls as tariffs, labor and land drive up costs Powell backs more rate hikes as economy growing 'considerably stronger' Netflix history is filled with big stock declines – like today – followed by bigger rebounds Intel shares get downgraded by Evercore ISI due to rising competition from Nvidia, AMD Petco aims to reinvent the pet store with something you can't buy online Genetic testing is coming of age, but for consumers it's buyer beware Tech 'FAANG' was the most-crowded trade in the world heading into the Netflix implosion, survey shows Netflix weak subscriber growth may indicate a 'maturity wall' that could whack the stock even more: Analyst This chart may be predicting the bull market's demise Wall Street says Netflix's stock plunge is a ‘compelling’ buying opportunity because the streaming giant ‘never misses twice’ Tesla sinks after Musk tweets, again Boeing announces new division devoted to flying taxis Stocks making the biggest move premarket: NFLX, UNH, GS, AMZN, WMT & more Deutsche Bank downgrades Netflix, but says big subscriber miss is not 'thesis changing' IBM is experimenting with a cryptocurrency that’s pegged to the US dollar North Korea and Zimbabwe: A friendship explained Virgin Galactic spinoff Orbit to launch rockets from the UK with space deal Artificial intelligence will create more jobs than it destroys? That’s what PwC says ‘Treasonous’ Trump and ‘Putin’s poodle:' Scathing headlines follow the Trump-Putin summit China’s fintech companies offer ‘enormous’ opportunity, investment manager says Trump's performance at summit with Putin was 'unprecedented,' experts say Walmart and Microsoft link up on cloud technology as they both battle Amazon European stocks seen mixed amid earnings; Fed’s Powell to address Congress How I knew I should quit my day job and run my start-up full-time: Viral website founder China's stocks have been trounced, but the trade war may ultimately be good news for those shares Billionaire tech investor Peter Thiel bets on crypto start-up Block.one Asian shares subdued open after mixed close on Wall Street; energy stocks under pressure Amazon cloud hits snags after Amazon Prime Day downtime Netflix isn't doomed by one quarter unless people start questioning the long-term investor thesis Tech stocks set to sink on Tuesday after rough evening for ‘FANG’ Netflix plummets after missing big on subscriber growth This wristband lets humans control machines with their minds The U.S. has a rocky history convincing Russia to extradite computer criminals Amazon suffers glitches at the start of Prime Day Jeff Bezos is now the richest man in modern history 'The United States has been foolish': Read Trump and Putin's full exchange Goldman Sachs recommends these 5 highly profitable companies — including Nvidia — to combat rising inflation Goldman Sachs releases 'tactical' stock picks for this earnings season Three red flags for Netflix ahead of its earnings report The bond market may be raising recession fears, but don't expect one anytime soon Cramer: Banks are 'making fortunes' but are still as hated as they were during the financial crisis Putin told Trump at summit: Russia never meddled in US election


Facebook's three-pronged plan to get businesses to use Messenger more

Facebook sees an opportunity to connect businesses with its 1.2 billion Messenger monthly users — and create new revenue sources for the company along the way.

“There’s an app consolidating phenomenon where people spend time on fewer and fewer apps,” Kemal El Moajahid, Facebook’s lead developer for Messenger and virtual assistant M, told CNBC. “So, if you want to reach out to your consumers on mobile, you have to be considering Messenger.”

There’s a growing concern that digital media users aregetting sick of seeing too many ads in their social media feeds. Facebook Chief Financial Officer Dave Wehner addressed the issue in July 2016, saying ad load (or the number of ads on a website or platform) would be a “less significant factor in driving overall growth, especially after mid-2017.”

So as the main Facebook feed is almost full, the company is starting to monetize its other products. And there’s plenty of room for growth on Messenger as more people include messaging apps as part of their daily lives. More than 2 billion people —about 80 percent of smartphone users — are expected to be on messaging apps by 2018, according to eMarketer.

“Our people are spending the whole day on Messenger, and they want to be able to run their life from Messenger,” El Moujahid said. “Being able to consume these services without having to download an extra app is a huge added value for them.”

Here’s three main areas Facebook sees opportunities for businesses to use Messenger:

Customer care

The phone is out of date for customer service because people can’t multitask while talking, El Moujahid said. Email can be slow. Developing your own live chat experience can be costly. Many companies use online forms, but people don’t often finish filling them out.

“It’s not very delightful as a user, and you have a high dropout rate,” El Maujahid said. “Messenger is more conversational.”

Facebook is trying to convince companies to move those experiences to the Messenger platform, since 70 million businesses have a presence on Facebook already.

It’s fairly easy to create AI bots for messenger, and most of the questions people have are simple enough for bots to understand, El Moujahid explained. For complicated requests bots can’t handle, humans can always step in.

Telecommunications companies like Globe and Rogers have migrated customer support services over to Messenger. Sephora now allows customers to book makeovers through Facebook Messenger.

Social experiences

Facebook is working on ways to integrate other company’s bots so users won’t have to leave its app to use the other features.

For example, Messenger users can add Spotify songs. A clip of the song plays directly in Messenger, although users will have to leave the app and go to Spotify to hear the full track.

Although Facebook features certain bots today based on popularity and other factors, it’s easy to see how this feature could be sponsored in the future.

Facebook is also investing in its AI assistant, M.

M Suggestions, which launched in April, scans through conversations for keywords and then suggests actions like adding a digital sticker if you write “happy birthday”. The feature is available in the U.S., and has rolled out in Mexico and Spain. It also became bilingual last month.

Some businesses already integrated with M. For instance, if you include the world “delivery” in your message, M will post a button to let you and everyone in the conversation order from Delivery.com. Type “recipe” and M will let you browse through recipes courtesy of Food Network. More partnerships are expected to roll out in the next couple of months.

“It’s a very delightful way for users to discover features and ways they can improve their conversations,” El Moujahid said.


Messenger is also finding places for traditional marketing. It began rolling out image-based ads on its home tab globally in mid-July. It allows companies to link a Facebook ad to a messaging experience on Messenger, including sending coupons.

Companies can also send messages to customers who had previously messaged the company. If the customer initiated the messaging, its free for the business to send them messages for up to 24 hours. Afterward, companies get one free message. They then have to pay to send any more. This can be useful for re-targeting customers and getting them to make that purchases, El Moujahid said.

Facebook reports earnings after the bell on Wednesday. Expect to hear the company talk up the business opportunities for Messenger and its other messaging products on the call.

See also: A figure in Alphabet’s earnings report may signal Facebook will beat the Street

Source: Tech CNBC
Facebook's three-pronged plan to get businesses to use Messenger more

Comments are closed.