Homepage / Technology / Here's what Facebook is asking from people making its new TV shows
This ex-Googler is bringing self-driving excavators to construction sites India's high-flying start-ups are getting a dose of harsh reality Here comes Chinese GDP data at a pivotal time for the country MongoDB will raise $192 million in IPO, making it worth $1.2 billion Asia markets await China data after Dow closes above 23,000 for the first time Blue Apron layoffs hit office hardest, warehouse workers mostly spared, say sources Lawmakers urge US to craft targeted sanctions on Myanmar military Cramer Remix: Johnson & Johnson is out of battleground territory Cramer: Facebook's latest acquisition is a 'terrific insurance bet' against Snap Firm says it was wrong about Snap and slashes key estimate in half — but still no 'sell' rating IBM will get a strong tailwind from the weak dollar, CFO Martin Schroeter says Cramer sees great buying opportunities in 'Washington's shenanigans' Bids for Amazon's second headquarters are due Thursday – here are all the cities in the running Blue Apron cuts 6 percent of its workforce Amazon is spreading itself thin and getting into the ‘danger zone,’ analyst says Adobe shares jump more than 5 percent on 2018 profit forecast Snap's newest product is a 'dancing hot dog' costume Wall Street veterans are trickling into digital asset management State pension funds continue to fall behind. Here's how much you owe Senators are pushing to curb election meddling on social media Here are 4 top chip stock ideas for the next year: Barclays Russians used Facebook Messenger to interfere with election, top executive says Samsung is playing catch-up with Apple's Siri and the Google Assistant The federal lawmakers who regulate Amazon are begging the company to move to their home states Warren Buffett just made nearly $800 million in IBM, a stock he doesn’t even like that much The 2017 chart of the stock market looks 'eerily similar' to the one that crashed 30 years ago Google's AI subsidiary made a game-playing program that's entirely self-taught Xi sees US retreating on world stage and seeks to fill void as 'most powerful' Chinese leader in 45 years Tech companies are suddenly spending much more on lobbying as NAFTA negotiations loom Shares of IBM just did something they haven’t done in 15 years 'It's very hard not to give tax cuts to the wealthy,' Steven Mnuchin now says Bond market flashing warning sign even as stocks rally to new highs Mohawk Tribe sues Microsoft, Amazon for patent infringement Bitcoin plunges nearly 9% on fears of greater oversight from US regulators US 10-year yield flashes possible warning: Dallas Fed's Kaplan Chinese fintech company Qudian spikes more than 40 percent in IPO 'The housing market can't take the shock of a natural event,' real estate economist warns The Apple Watch is finally taking off, says analyst By selling now, investors risk missing an additional 'melt-up' in the market Amazon's next big bet is letting you communicate without a smartphone, says Alexa's chief scientist Cramer: IBM is not a Warren Buffett story anymore but about 'reignition of earnings' IBM sees biggest jump in 8 years after earnings beat Rising seas threaten nearly $1 trillion worth of US homes, says Zillow Germany's Hochtief confirms $20 billion bid for Spain's Abertis Amazon's $13.7 billion bet on online grocery ordering hasn't convinced shoppers to stay home The same federal lawmakers who regulate Amazon are wooing the company in the race for HQ2 OPEC reportedly favors 9-month extension to output cut deal in bid to boost oil prices Stephen Curry’s new shoe will spark an Under Armour turnaround: Analyst Apple and GE are writing software to help detect when jet engines could fail Merck shares jump after Citi upgrade on stronger cancer drug sales US investors should get some international exposure Elon Musk is 'fixated on Mars' but Bezos and I want space to better Earth, says Richard Branson Hurricanes Harvey and Irma drive housing starts down to a one-year low When the revolution eats itself Stocks making the biggest moves premarket: CVX, MGM, ANTM, IBM, CREE, AMZN & more Hillary Clinton says US threats of war with North Korea are 'dangerous' and 'short-sighted' Twitter’s new user rules crack down on nudity and 'unwanted sexual advances' The only thing scary about the Dow is that nothing seems to scare it Economist lays out a ‘concerning’ trend for Apple stock 1 billion users could be using 5G by 2023 with China set to dominate, study says The big question for US cities: Is Amazon’s HQ2 worth the price? Google and Goldman Sachs are two of the most active investors in blockchain firms Iraq calls on BP to 'quickly' develop disputed oilfields after seizing areas of Kirkuk Amazon, eBay accused of ‘profiting’ from tax fraud in UK JPMorgan buys fintech start-up WePay WhatsApp is blocked in China and VPNs are being hit as the Communist Party Congress begins Xi Jinping makes big promises for China's economic future Akzo Nobel issues profit warning after third-quarter earnings miss Boeing says Bombardier jets could still face hefty duties even if they are assembled in Alabama European shares expected to open on a positive note as earnings season picks up the pace InterContinental is bringing two new hotel brands to Asia India's troubled banks desperately need more money — but government help just isn't coming An upcoming fintech IPO is set to be 2017's largest Chinese listing in the US Amazon has brought benefits—and disruption—to Seattle Mobileye: Without safety standards self-driving cars risk being an 'expensive science experiment' Chinese President Xi Jinping touts successes of socialism at Communist Party Congress Former Tesla factory workers allege racial harassment in new lawsuit Crypto venture firm Blockchain Capital is raising $150 million for two funds Asia markets to keep an eye on China's Party Congress as dollar firms Cramer Remix: The big problem that triggered Netflix’s decline A.I. company CEO: Big data is not a visualization problem, it's a human scale problem Cramer pushes back against 'peak earnings' theory with 4 cheap stocks This family bet it all on bitcoin IBM set to report earnings after the bell Magic Leap gets another $502 million in funding for its mysterious product Here are 4 top software stock ideas from Cowen Alphabet says Sidewalk Labs unit will build a model urban district in Toronto Don't doubt Elon Musk, says astronaut who spent a year in space Traders bet on obscure e-commerce stock in speculation over bitcoin's blockchain technology Billionaire Mark Cuban on running for President in 2020: ‘If I was single, I would do it. For sure’ Facebook executive Regina Dugan leaves experimental hardware group after 18 months Tech's 'winner take all' system is making valuations spike, says NYU professor Market-beating value investor Bill Nygren on why he's bullish on Netflix, General Electric Biggest risk to Netflix is a $7-per-month Amazon streaming service, analyst Mark Mahaney says Not every Wall Street analyst is gaga over Netflix Rally continues, but 'this is kind of how bull markets end,' Bank of America strategist says Fund managers bet on rising interest rates but not on tax-cut boost for stocks A track record of success: The 5 stocks that have crushed it year after year Tesla employees detail how they were fired, claim dismissals were not performance-related Volvo unveils Polestar 1 electric sports coupe, its bid to take on Tesla

Technology

Here's what Facebook is asking from people making its new TV shows

Facebook‘s mini-network initiative is part of the company’s aggressive push into video.

The Watch video platform, announced Wednesday, is Facebook’s new home for episodic shows and live events. Publishers include Group Nine Media, Hearst, Condé Nast, Refinery 29 and NASA, with more companies to be announced. CNBC spoke to several media companies who have signed deals to produce at least one paid Facebook Watch show. Here’s what the company was telling them about Watch, and what viewers can expect.

Facebook paid to have first-rights to series

Two companies said they were paid between $10,000 to $25,000 per episode for their shows. They’ll also receive 55 percent of the ad revenue while Facebook takes the rest.

In a move that could be seen as a direct competitive move to YouTube, paid series have to debut episodes on Facebook, according to the publishers. However, they are allowed to move episodes off-platform to their own owned-and-operated players or YouTube after a certain period of time. Though Facebook was encouraging publishers to use their player off-site, the goal is to get as many people watching Facebook shows on Facebook itself, multiple sources said.

If Facebook succeeds in getting more people to watch its original series on its platform, it could help the company solve a major issue they are facing: Having too many ads. The company has acknowledged its NewsFeed is growing overstuffed with ads. If people watch shows, they’ll be spending more time on Facebook. That would allow the company to charge more for ads because users are more engaged, without having to increase the number of ads on the platform.

Compelling shows could also encourage more people to use Facebook, especially in light of reports teen use is declining as more users migrate to Snapchat.

Facebook is looking for something resembling traditional TV

All the media companies CNBC spoke to said Facebook is looking for traditional shows, where producers could submit episodes ahead of time. Each show will get a dedicated show page where old episodes will be kept. Facebook had a range of topics of shows they wanted, and came to specific media companies specialized in those niches to fill their order, according to some publishers.

There were no restrictions on episode length, with the requirement being the shows lasted between two and 240 minutes an episode, one source said. Most producers are making shows within the 5 to 10 minute range.

How Watch shows are different from videos that are already on Facebook

Many companies already produce original videos for Facebook. But while you may happen on these short clips while scrolling through your NewsFeed, Watch shows are meant to be tuned into regularly. The Watch platform itself is more curated, with editors deciding which content to feature rather than recommendations just based off user likes and dislikes.

Quartz, for example, will be producing three documentary-style shows for Watch with two expected to roll out later this month. “Machines with Brains” looks at what it means to be human in an age of artificial intelligence and robots, while “Because Science” will be a narrative explainer that mixes animation and live footage. Another series will tackle exploration.

“The main goal is not something that will catch their eye as they are scrolling through their feed, but create things people will watch,” said Quartz executive producer Solana Pyne.

Watch shows aren’t likely meant to compete against Netflix or Snapchat; their typical length and style suggests instead the company wants to compete with YouTube.

Media companies have come to rely on YouTube as the primary means of reaching an audience — but if Facebook is paying them, they’re more open to using it first.

The two platforms can potentially coexist. One source said YouTube was a better home for its existing community, where Facebook’s NewsFeed could help them connect with a new audience.

There’s one more glaring question: Are audiences willing to watch lengthier content on Facebook as opposed to YouTube, where people are used to watching longer videos? Facebook may have been quietly training its users to watch longer videos to prepare for the change. One producer noticed Facebook’s algorithm began favoring videos over two minutes as opposed to shorter clips about five months ago.

Facebook said it ranks content based on how relevant it is to the user, which can include factors like how long a user watches a video, how many they watch to the end, and whether or not they watch with sound.

Source: Tech CNBC
Here's what Facebook is asking from people making its new TV shows

Comments are closed.