Homepage / Technology / Steve Jobs almost prevented the Apple iPhone from being invented
Amazon says this Prime Day was its biggest shopping event ever Kudlow says President Trump is 'so dissatisfied' with China trade talks that he is keeping the pressure on As stocks regain their footing, an ominous warning looms Goldman Sachs downgrades Clorox to sell, says valuation is 'unsustainably high' How Satya Nadella has spurred a tripling of Microsoft's stock price in just over four years Kudlow says economic growth could top 4% for 'a quarter or two,' more tax cuts could be coming The one chart that explains Netflix’s stunning comeback US housing starts plunge 12% in June to a nine-month low Aerospace titans Boeing and Airbus top $110 billion in orders at Farnborough Target uses Prime Day to its advantage, logging its 'biggest online shopping day' so far this year Billionaire Marc Lasry sees bitcoin reaching up to $40,000 as it becomes more mainstream and easier to trade These are the 10 US airports where you're most likely to be hacked Amazon shares slightly higher as investors await Prime Day results Wreck of Russian warship found, believed to hold gold worth $130 billion A bullish ‘phenomenon’ in bond market is weeks away from fading, top credit strategist says Stocks making the biggest moves premarket: MS, GOOGL, TXN, UAL, NFLX & more Twitter shares up 50% since late April means most upside priced in, analyst says in downgrade EU fines Google $5 billion over Android antitrust abuse Mortgage applications fall 2.5% as buyers struggle to find affordable homes America may not have the tools to counter the next financial crisis, warn Bernanke, Geithner and Paulson Investors are getting spooked as the risk of a no-deal Brexit rises EU expected to fine Google $5 billion over Android antitrust abuse Ex-FBI chief James Comey urges Americans to vote for Democrats in midterm elections Elon Musk apologizes to British cave diver following baseless 'pedo guy' claim Disney, Comcast and Fox: All you need to know about one of the biggest media battles ever Xiaomi shares notch new high after Hong Kong, mainland China stock exchanges reach agreement The trade war is complicating China's efforts to fix its economy European markets set for a strong open amid earnings; Google in focus Hedge fund billionaire Einhorn places sixth in major poker tournament The biggest spender of political ads on Facebook? President Trump Asian stocks poised to gain after Fed's Powell gives upbeat comments; dollar firmer Stocks are setting up to break to new highs Not all FAANG stocks are created equal EU ruling may be too little, too late to stop Google's mobile dominance Cramer explains how Netflix's stock managed to taper its drop after disappointing on earnings Airbnb condemns New York City's 'bellhop politics,' threatens legal retaliation Amazon sellers say they were unfairly suspended right before Prime Day, and now have two bad choices Investor explains why 'duller' tech stocks can have better returns than 'high-flying' tech names Elon Musk is 'thin-skinned and short-tempered,' says tech VC Texas Instruments CEO Brian Crutcher resigns for violating code of conduct Google Cloud Platform fixes issues that took down Spotify, Snapchat and other popular sites Uber exec: We want to become the 'one stop' transportation app 'What a dumb hearing,' says Democrat as Congress grills tech companies on conservative bias Amazon shares rebound, report says Prime Day sales jumped 89 percent in first 12 hours of the event How to put your medical history on your iPhone in less than 5 minutes Investment chief: Watch these two big events in 2018 Even with Netflix slowing, the market rally is likely not over Cramer: Netflix subscriber weakness debunks the 'sky's the limit' theory on the stock Netflix is looking at watch time as a new area of growth, but the competition is stiff Why Nobel laureate Richard Thaler follows Warren Buffett's advice to avoid bitcoin Rolls-Royce is developing tiny 'cockroach' robots to crawl in and fix airplane engines After Netflix plunge, Wall Street analysts forecast just tame returns ahead for the once high-flying FANG group Roku shares rise after analyst raises streaming video company's price target due to customer growth China is investing 9 times more into Europe than into North America, report reveals Amazon says US Prime Day sales 'so far bigger than ever' as glitch is resolved Netflix is on pace for its worst day in two years US lumber producers see huge opportunity, rush to expand San Francisco to consider tax on companies to help homeless Homebuilder sentiment, still high, stalls as tariffs, labor and land drive up costs Powell backs more rate hikes as economy growing 'considerably stronger' Netflix history is filled with big stock declines – like today – followed by bigger rebounds Intel shares get downgraded by Evercore ISI due to rising competition from Nvidia, AMD Petco aims to reinvent the pet store with something you can't buy online Genetic testing is coming of age, but for consumers it's buyer beware Tech 'FAANG' was the most-crowded trade in the world heading into the Netflix implosion, survey shows Netflix weak subscriber growth may indicate a 'maturity wall' that could whack the stock even more: Analyst This chart may be predicting the bull market's demise Wall Street says Netflix's stock plunge is a ‘compelling’ buying opportunity because the streaming giant ‘never misses twice’ Tesla sinks after Musk tweets, again Boeing announces new division devoted to flying taxis Stocks making the biggest move premarket: NFLX, UNH, GS, AMZN, WMT & more Deutsche Bank downgrades Netflix, but says big subscriber miss is not 'thesis changing' IBM is experimenting with a cryptocurrency that’s pegged to the US dollar North Korea and Zimbabwe: A friendship explained Virgin Galactic spinoff Orbit to launch rockets from the UK with space deal Artificial intelligence will create more jobs than it destroys? That’s what PwC says ‘Treasonous’ Trump and ‘Putin’s poodle:' Scathing headlines follow the Trump-Putin summit China’s fintech companies offer ‘enormous’ opportunity, investment manager says Trump's performance at summit with Putin was 'unprecedented,' experts say Walmart and Microsoft link up on cloud technology as they both battle Amazon European stocks seen mixed amid earnings; Fed’s Powell to address Congress How I knew I should quit my day job and run my start-up full-time: Viral website founder China's stocks have been trounced, but the trade war may ultimately be good news for those shares Billionaire tech investor Peter Thiel bets on crypto start-up Block.one Asian shares subdued open after mixed close on Wall Street; energy stocks under pressure Amazon cloud hits snags after Amazon Prime Day downtime Netflix isn't doomed by one quarter unless people start questioning the long-term investor thesis Tech stocks set to sink on Tuesday after rough evening for ‘FANG’ Netflix plummets after missing big on subscriber growth This wristband lets humans control machines with their minds The U.S. has a rocky history convincing Russia to extradite computer criminals Amazon suffers glitches at the start of Prime Day Jeff Bezos is now the richest man in modern history 'The United States has been foolish': Read Trump and Putin's full exchange Goldman Sachs recommends these 5 highly profitable companies — including Nvidia — to combat rising inflation Goldman Sachs releases 'tactical' stock picks for this earnings season Three red flags for Netflix ahead of its earnings report The bond market may be raising recession fears, but don't expect one anytime soon Cramer: Banks are 'making fortunes' but are still as hated as they were during the financial crisis Putin told Trump at summit: Russia never meddled in US election


Steve Jobs almost prevented the Apple iPhone from being invented

Apple is expected to launch three new iPhones at its brand new Apple Park campus today. The widely anticipated Apple event, known to draw rock concert-like crowds, will be the first event held at Steve Jobs theater and is the first time the “Spaceship Campus” welcomes press and VIP outsiders.

Over 40 years after the late Steve Jobs co-founded Apple, he continues to be revered for his successful years of leading the company and the 2007 introduction of the iPhone, the company’s most successful product.

But Jobs wasn’t always so confident the world-changing item would be a wise investment to develop for the company.

In celebration of the iPhone’s 10th anniversary this year, author and Motherboard senior editor Brian Merchant published, “The One Device: The Secret History of the iPhone.” There, Merchant uncovers the details of how the smartphone came into existence and how even one of the most intelligent, powerful executives needed smart people to help him land at the right decision.

“Jobs was a powerful source of inspiration, a fierce curator of good ideas and rejector of bad ones, and a savvy and potent negotiator,” Merchant tells CNBC Make It. “But the iPhone began as an experimental project undertaken without his knowledge, became an official project at the prodding of his executive staff and was engineered into being by a team of brilliant, unfathomably hard-working programmers and hardware experts.”

Jobs had faith in a wide variety of talent, “from new blood to veteran hands,” Merchant says. He notes that Jobs gave Scott Forstall — who would go on to create the iPhone operating system (iOS) — the ability to recruit anyone from the existing Apple staff for the new phone project.

Merchant says that Jobs was publicly resistant to the idea of Apple making a phone because he, like many other Apple engineers and executives, thought cell phones “sucked.”

Merchant writes in his book: “‘The problem with a phone,’ Steve Jobs said in 2005, ‘is that we’re not very good going through orifices to get to the end users.’ By orifices, he meant carriers like Verizon and AT&T, which had final say over which phones could access their networks.”

Merchant says his interviews reveal that Jobs also wasn’t initially convinced that the emerging smartphone category was going to be a wide market — he reportedly wondered if they’d be permanently relegated to the “pocket protector” crowd.

“Which, again, was a fair assessment; early smartphones were either indeed kind of geeky-looking or aimed at the email-obsessed business crowd,” Merchant says.

Ultimately, Jobs trusted his team with the technical aspects of the experimental project, but “needed to see an interface that might be intuitive and exciting to lay-users before he’d be sold on the idea that Apple should get into the phone market,” Merchant says.

Merchant reports that the iPhone’s revolutionary multi-touch display was “born out of experimentation deep in the bowels of Apple, hidden in the beginning even from Jobs” and they only showed him a demo once they felt it was good enough.

“The issue was never with faith in his staff, and while there were certainly technical concerns — the embryo of the iPhone was basically a prototyped research project for a long, long time — it was with whether entering the market at all was worth the risk,” he says. “When it became clear enough that smartphones would become competitors to the iPod, it added some pressure and forced his hand a bit.”

A senior iPhone engineer, Andy Grignon, is quoted in Merchant’s book saying, “The exec team was trying to convince Steve that building a phone was a great idea for Apple. He didn’t really see the path to success.”

Then Apple vice president Michael Bell reportedly sent Jobs a late-night email on Nov. 7, 2004, explaining why they really should make the phone. Jobs called Bell immediately, and they argued for hours until Jobs finally relented, Merchant writes.

“Okay, I think we should go do it,” Jobs said.

Grignon would later become the first person to receive a call from an iPhone. Aside from the project’s exclusive team, Jobs kept the phone secret from the rest of the company. It was all about trust for the Apple co-founder, from the phone’s conceptualization in California to its production overseas.

“There would be no iPhone if it weren’t for the work of people on every layer here — not to mention those who manufacture the device itself in sprawling megafactories in China,” Merchant says, “but that, I suppose, is for another story.”

Like this story? Like CNBC Make It on Facebook.

See more:
How this ex-Starbucks executive’s struggle in his 20s helped him find his calling
How Warren Buffett’s optimism has helped him succeed, according to psychology

This is an updated version of a story that appeared previously.

Source: Tech CNBC
Steve Jobs almost prevented the Apple iPhone from being invented

Comments are closed.