Homepage / Technology / Diners are on the hunt for Instagram-worthy experiences, and restaurants embrace the moment
Les Gambling establishments en Ligne en France 2024 200% Reward + 300 Free Rotates LevelUp Internet casino Melbourne En İyi ve Güvenilir Casino Siteleri Canlı Casino Siteleri 2023 Listesi En İyi ve Güvenilir Casino Siteleri Canlı Casino Siteleri 2023 Listesi Le meilleur casino en ligne franзais Extra Casino avec le dйpфt minimal le in addition bas Yeni Casino Siteleri ᐈ Çevrimiçi Kumarhaneler Mart 2024 Les gambling establishments en ligne proposent une grande variйtй de jeux de internet casino gratuits. Türkiye’deki Resmi Web Sitesi Google Play, Türkiye’de kumar oyunlarına izin verecek Her Gün Tatil Olsa ORDU’DA PAZARTESİ GÜNÜ FINDIK FİYATI NASIL? كازينو اون لاين الكازينوهات الممتازة على الإنترنت ألعاب الكازينو المباشرة مينا كازينو العر Google Play, Türkiye’de kumar oyunlarına izin verecek Domain Sorgulama & Domain Fýrsatlarý Canlı Casino Siteleri: 2024 Güvenilir Siteler Seçilmiştir Golden Easter Slot İncelemesi 2024, Demoyu Ücretsiz Oynayın Golden Easter Slot İncelemesi 2024, Demoyu Ücretsiz Oynayın 1xbet Türkiye Giriş Empieza Kayıt 202 Kumar Ve Kumarhaneler Hakkında Pek İlginç 21 Bilgi Kumarhane Doğru Yazımı Nedir? Tdk Ile Kumarhane Kelimesinin Doğru Yazılışı! Mobilbahiste En İyi Kumar Bonusları Ve Kazançlar Mobilbahis Giriş Sayfası On Line Casino Siteleri En Iyi Casino Siteleri 2024 Mostbet: Türkiye’de Internet Casino Mostbet Online Slotlar Ve Canlı-casin Pin Up Casino Oyna Türkiye, Pinup’un Sah Web Sites Ifade Haberleri Son Dakika Ifade Hakkında Güncel Haber Ve Bilgiler “önceliğimiz Transferin Önünü Açmak, Görüştüğümüz Yerler Var” On Line Casino Nuh’un Gemisi Deluxe Resort & Spa, Kıbrıs Bonus Veren Siteler 3 000 Den Fazla Online Oyunu Ücretsiz Oyna En Tehlikeli Kumar Oyunu Ekşi Sözlük Deneme Bonusu Veren Siteler Deneme Bonusu 2024 Explore the Magic of WildCardCity Güvenilir Bahis Siteleri En İyi Kumar Siteleri Balıkesir Triatlonuna Avrupadan Ödül Tricks of the Aviator gambling establishment game by Spribe Çevrim Içi Kumar Siteleri “bonus” Yalanıyla Kandırıyor En Güvenilir Canlı On Line Casino Siteleri Xbetting-tips Com Uncovering the Abundant Tapestry of Ozwin Gambling establishment Evaluating Board Portal Providers Uncovering the Wealthy Tapestry of Ozwin On line casino Electronic Data Area Providers Evaluation Cobra Internet casino: Raising the Australian On the internet Video gaming Practical experience 4 Things to Search for in Safeguarded Cloud Safe-keeping Fastpay On line casino Australia – Simple and No-Taxation Wagering Web page officielle franзaise de Joka Gambling establishment The Software Development Universe Game Woo Internet casino – Enjoy Slot machine games around australia Ostdeutsche Biersorten What Are Virtual Data Rooms? Vitamin D Receptor Polymorphisms Revue du Casino BlackLabel Faktory, kterй ovlivnujн hodnocenн ceskэch online kasin How to Make the Most of Your Web Development Organization and Advertising Efforts L’essor des casinos en ligne en France Boost Meeting Efficiency With Boardroom Technology Developments WildJoker Casino WildCardCity On line casino – Guaranteed Australian Gambling Portal WildCardCity Casino – The Ideal On the internet Gambling establishment within australia Modern Technologies Produce Sharing Documents Online Faster and More Protect Free Virtual Info Room pertaining to Speedy Due Diligence A Review of Data Area Software For people who do buiness Five Board Bedroom Features Which will help You Acquire a More Productive Boardroom Electronic Systems To your Business Understanding Legal Terms and Laws in Today’s World The Laws and Contracts of Hollywood: A Sunset Blvd. Tale Legal Discussion Between Johnny Cash and Antonin Scalia Legal Insights: What Teens Should Know Legal Issues and Exceptions: What You Need to Know Legal Insights and Expert Analysis Celebrity Dialogue: Legal Matters in the 21st Century Famous Personalities Discuss Legal Issues The Boys in the Boat: Legal Advisors and The Quest for Legal Knowledge Understanding Legal Matters: Q&A on Criminal Law, Joint Ventures, and More Enticing Title The Departed: Understanding Basic Work Requirements and Legal Rights Youth Slang Blog Article Legal Insights: A Journey into the World of Law The Ins and Outs of Legal Matters: Everything You Need to Know Legal Insights and Trends: A Rap Guide Mysterious Legal Matters Unveiled Insights and Information: Understanding Various Laws and Regulations Famous People of the 21st Century The Circle of Legal Life The Intersection of Fashion Law, Legal Translation, and THC Oil: A Modern Legal Guide Legal Q&A: Understanding Joinder Federal Rules and More Understanding Legal Terms and Conditions: A Comprehensive Guide Understanding Legal Documentation in a Fun Way! Understanding Legal Aspects: From Islamic Law of Inheritance to Farm Law Protests Understanding Legal Rights: A Guide to Legal Regulations and Requirements Understanding Legal Guidelines and Agreements Famous 21st Century People in Conversation Mysterious Legal Matters Unveiled Legal Matters and Real Estate: A Conversation Between Cameron Boyce and Donald Trump Understanding Legal Expertise and Why It Matters Legal FAQs and Expert Services Understanding Legal Ramifications: Common Law Ontario Health Benefits and More The Ins and Outs of Legal Requirements: From FBI Academy Physical Requirements to Silver Lake Fishing Rules The Legal Underworld: Understanding the Significance of Laws and Rights Legal Conversations: A Dialogue Between Jon Jones and Chadwick Boseman Legal Beats: Bobcats, Real Estate, Babysitting, and More

Technology

Diners are on the hunt for Instagram-worthy experiences, and restaurants embrace the moment

In Manhattan’s bustling and picturesque North of Little Italy (Nolita) neighborhood — one of the city’s hippest and popular residential areas – rows of cozy restaurants and decorative street almost make random passersby wonder if they’ve been transported into an Instagram photo.

As it happens, much of that is by design. According to business search site Yelp, the company has seen a spike in users searching for restaurants or foods that include the word “Instagram” over the past two years. For the month of August, Yelp recorded more than 3000 searches related to the picture-sharing site – compared to only 100 in May of 2015.

Carl Bialik, Yelp’s data science editor, told CNBC in a recent email that the Instagram effect is relatively small, yet still a “fast growing” segment of its searches.

With the platform home to more than 700 million unique visitors, Yelp’s findings are a function of how food establishments are actively catering to users seeking ‘Instagrammable’ moments, where an photo-op worthy experience is virtually as important as the food itself.

“It has become a platform in its own right, [and restaurants] have to think about how things are going to look on Instagram,’ said Laureen Moyal, partner and branding expert at Paperwhite Studio, which has helped niche eateries go viral on social media. “Not considering it would be a huge mistake.”

The shift to social media arrives at a time when restaurants are struggling with ferocious competition and declining visitors. Recent data from market research firm The NDP Group showed that traffic growth for dine-in establishments has been stale in the past year, a dynamic that’s likely to persist.

For their part, restaurants are responding to the demand by adjusting lighting to photo friendly levels, and creating aesthetically pleasing environments.

Take Pietro Nolita, a “healthy Italian” restaurant on New York’s Lower East Side, which features all pink designs and catchy phrases that have helped lure customers from around the world. It also has a hefty Instagram following of nearly 19,000 after a year in business.

“I get a lot of love from Instagram,” owner Pietro Quaglia told CNBC. He recounted how a tourist from Australia had a granddaughter who saw his Instagram-famous pink shirts online, and wanted one.

Born and raised in Milan, Quaglia wanted to open an Italian restaurant that felt like home and embodied the principles of his mother’s cooking. His restaurant’s décor reflects the current millennial obsession with all things pink, and his own Italian roots that reminded him of home.

Still, not everyone is happy with popular restaurants on Instagram, and sometimes it can invite lots of unexpected headaches. Cookie Do, a New York eatery with more than 180,000 Instagram followers, was recently slapped with a class-action lawsuit that claims the company’s health-conscious ingredients make people sick.

Separately, a flippant Instagram post about a bullet hole landed the owner of Summerhill, a Brooklyn bar, in hot water with her neighbors — all of which underscores how social media can be equal parts blessing and curse for businesses that rely too heavily on them.

Sometimes, the Instagram hype falls short of reality. Dalila Thomas, the Texas-based founder and editor at “Starving On a Budget,” told CNBC in a recent interview that the engineered perfection “gets old,” especially if the food is lackluster.

“Everything in Dallas requires driving about 25 minutes away and when you get there, you wait, and sometimes [the food] is not good,” she said. Instead, Thomas prefers local restaurants that may be social media savvy, but have solid menu fare.

Still, some establishments have learned to leverage social media to their advantage. One of those is Chicago-based Nini’s Deli, which uses used social media to take a 40-year old local legacy international.

“Last summer, I met people from Taiwan; we have customers from London, Paris, and Mexico City,” Juan-Elias Riesco, who manages his parent’s deli, told CNBC recently. The 25 year old uses his background in graphic design and photography to enhance the shop’s social media cachet.

“When they first opened up in 1980, all of their business was local, and they did really, really good,” Riesco said about his parents, who are from Mexico and Cuba. Today, the shop has over 11,000 Instagram followers, dozens of international visitors annually, and regularly hosts celebrities like Vic Mensa and Lupe Fiasco.

Christine Couvelier, a food trend analyst, said that restaurants have to be creative to snag fickle eaters, while consumers will “want to food where they feel like the chef ‘knows them.'”

Yet at least one restauranteur thinks full-service restaurants will be a thing of the past.

“I’ve been focusing on creating fast-casual restaurants…that feel as if they’re at a fine dining restaurant” — but where they actually pay bargain prices, said Samantha Wasser, founder of By Chloe., a locally sourced NYC vegan restaurant. “People don’t really need to be waited on anymore.”

Source: Tech CNBC
Diners are on the hunt for Instagram-worthy experiences, and restaurants embrace the moment

Comments are closed.