This segment is still developing. It used to be that small SUVs were spartan inside and poorly optioned, purely aimed at people who couldn’t afford the automaker’s larger offerings. Now, more and more companies are trying to bring their subcompact SUVs upmarket.

The Soul falls into that category, as do the Mazda CX-3, Nissan Rogue Sport and Jeep Renegade. Similarly equipped, the Jeep and Nissan are pushing about $29,000. The Mazda is about $800 less than the Kia, but is missing a panoramic sunroof and is down about 50 horsepower compared with the Soul.

The $27,620 Soul is a great value if you want a small SUV and still want a premium experience. Even on lesser trims, the Soul feels upscale and looks unique. It’s not exactly surprising that a Kia is a great value, but that doesn’t mean it doesn’t deserve credit.

Source: Tech CNBC
The 2017 Kia Soul proves there's still room for fun and quirky cars