Homepage / Technology / China's Tencent takes aim at Apple and Google with apps that run directly on WeChat
Amazon says this Prime Day was its biggest shopping event ever Kudlow says President Trump is 'so dissatisfied' with China trade talks that he is keeping the pressure on As stocks regain their footing, an ominous warning looms Goldman Sachs downgrades Clorox to sell, says valuation is 'unsustainably high' How Satya Nadella has spurred a tripling of Microsoft's stock price in just over four years Kudlow says economic growth could top 4% for 'a quarter or two,' more tax cuts could be coming The one chart that explains Netflix’s stunning comeback US housing starts plunge 12% in June to a nine-month low Aerospace titans Boeing and Airbus top $110 billion in orders at Farnborough Target uses Prime Day to its advantage, logging its 'biggest online shopping day' so far this year Billionaire Marc Lasry sees bitcoin reaching up to $40,000 as it becomes more mainstream and easier to trade These are the 10 US airports where you're most likely to be hacked Amazon shares slightly higher as investors await Prime Day results Wreck of Russian warship found, believed to hold gold worth $130 billion A bullish ‘phenomenon’ in bond market is weeks away from fading, top credit strategist says Stocks making the biggest moves premarket: MS, GOOGL, TXN, UAL, NFLX & more Twitter shares up 50% since late April means most upside priced in, analyst says in downgrade EU fines Google $5 billion over Android antitrust abuse Mortgage applications fall 2.5% as buyers struggle to find affordable homes America may not have the tools to counter the next financial crisis, warn Bernanke, Geithner and Paulson Investors are getting spooked as the risk of a no-deal Brexit rises EU expected to fine Google $5 billion over Android antitrust abuse Ex-FBI chief James Comey urges Americans to vote for Democrats in midterm elections Elon Musk apologizes to British cave diver following baseless 'pedo guy' claim Disney, Comcast and Fox: All you need to know about one of the biggest media battles ever Xiaomi shares notch new high after Hong Kong, mainland China stock exchanges reach agreement The trade war is complicating China's efforts to fix its economy European markets set for a strong open amid earnings; Google in focus Hedge fund billionaire Einhorn places sixth in major poker tournament The biggest spender of political ads on Facebook? President Trump Asian stocks poised to gain after Fed's Powell gives upbeat comments; dollar firmer Stocks are setting up to break to new highs Not all FAANG stocks are created equal EU ruling may be too little, too late to stop Google's mobile dominance Cramer explains how Netflix's stock managed to taper its drop after disappointing on earnings Airbnb condemns New York City's 'bellhop politics,' threatens legal retaliation Amazon sellers say they were unfairly suspended right before Prime Day, and now have two bad choices Investor explains why 'duller' tech stocks can have better returns than 'high-flying' tech names Elon Musk is 'thin-skinned and short-tempered,' says tech VC Texas Instruments CEO Brian Crutcher resigns for violating code of conduct Google Cloud Platform fixes issues that took down Spotify, Snapchat and other popular sites Uber exec: We want to become the 'one stop' transportation app 'What a dumb hearing,' says Democrat as Congress grills tech companies on conservative bias Amazon shares rebound, report says Prime Day sales jumped 89 percent in first 12 hours of the event How to put your medical history on your iPhone in less than 5 minutes Investment chief: Watch these two big events in 2018 Even with Netflix slowing, the market rally is likely not over Cramer: Netflix subscriber weakness debunks the 'sky's the limit' theory on the stock Netflix is looking at watch time as a new area of growth, but the competition is stiff Why Nobel laureate Richard Thaler follows Warren Buffett's advice to avoid bitcoin Rolls-Royce is developing tiny 'cockroach' robots to crawl in and fix airplane engines After Netflix plunge, Wall Street analysts forecast just tame returns ahead for the once high-flying FANG group Roku shares rise after analyst raises streaming video company's price target due to customer growth China is investing 9 times more into Europe than into North America, report reveals Amazon says US Prime Day sales 'so far bigger than ever' as glitch is resolved Netflix is on pace for its worst day in two years US lumber producers see huge opportunity, rush to expand San Francisco to consider tax on companies to help homeless Homebuilder sentiment, still high, stalls as tariffs, labor and land drive up costs Powell backs more rate hikes as economy growing 'considerably stronger' Netflix history is filled with big stock declines – like today – followed by bigger rebounds Intel shares get downgraded by Evercore ISI due to rising competition from Nvidia, AMD Petco aims to reinvent the pet store with something you can't buy online Genetic testing is coming of age, but for consumers it's buyer beware Tech 'FAANG' was the most-crowded trade in the world heading into the Netflix implosion, survey shows Netflix weak subscriber growth may indicate a 'maturity wall' that could whack the stock even more: Analyst This chart may be predicting the bull market's demise Wall Street says Netflix's stock plunge is a ‘compelling’ buying opportunity because the streaming giant ‘never misses twice’ Tesla sinks after Musk tweets, again Boeing announces new division devoted to flying taxis Stocks making the biggest move premarket: NFLX, UNH, GS, AMZN, WMT & more Deutsche Bank downgrades Netflix, but says big subscriber miss is not 'thesis changing' IBM is experimenting with a cryptocurrency that’s pegged to the US dollar North Korea and Zimbabwe: A friendship explained Virgin Galactic spinoff Orbit to launch rockets from the UK with space deal Artificial intelligence will create more jobs than it destroys? That’s what PwC says ‘Treasonous’ Trump and ‘Putin’s poodle:' Scathing headlines follow the Trump-Putin summit China’s fintech companies offer ‘enormous’ opportunity, investment manager says Trump's performance at summit with Putin was 'unprecedented,' experts say Walmart and Microsoft link up on cloud technology as they both battle Amazon European stocks seen mixed amid earnings; Fed’s Powell to address Congress How I knew I should quit my day job and run my start-up full-time: Viral website founder China's stocks have been trounced, but the trade war may ultimately be good news for those shares Billionaire tech investor Peter Thiel bets on crypto start-up Block.one Asian shares subdued open after mixed close on Wall Street; energy stocks under pressure Amazon cloud hits snags after Amazon Prime Day downtime Netflix isn't doomed by one quarter unless people start questioning the long-term investor thesis Tech stocks set to sink on Tuesday after rough evening for ‘FANG’ Netflix plummets after missing big on subscriber growth This wristband lets humans control machines with their minds The U.S. has a rocky history convincing Russia to extradite computer criminals Amazon suffers glitches at the start of Prime Day Jeff Bezos is now the richest man in modern history 'The United States has been foolish': Read Trump and Putin's full exchange Goldman Sachs recommends these 5 highly profitable companies — including Nvidia — to combat rising inflation Goldman Sachs releases 'tactical' stock picks for this earnings season Three red flags for Netflix ahead of its earnings report The bond market may be raising recession fears, but don't expect one anytime soon Cramer: Banks are 'making fortunes' but are still as hated as they were during the financial crisis Putin told Trump at summit: Russia never meddled in US election

Technology

China's Tencent takes aim at Apple and Google with apps that run directly on WeChat

Tencent Holdings, China’s biggest internet company by market value, is on a collision course with Apple and Alphabet with its aggressive push into mini mobile applications, which allow users to bypass traditional app stores and run programs directly within its WeChat application.

Tencent has re-engineered the WeChat messaging app in a way that applications smaller than 10 megabytes can run instantly on WeChat’s interface. It is now offering 580,000 mini programs after just one year of development, compared to the 500,000 mobile apps that Apple’s App Store published from 2008 to 2012, according to Hu Renjie, WeChat’s mini program director.

“The mini program is a brand new product model which can seamlessly link the offline and the online together,” said Hu, adding that the mini program scheme has attracted 1 million developers.

As well as bypassing the need for app stores, mini programs offer speed of access to users because they can be loaded instantly from within WeChat on any operating system.

More from the South China Morning Post:

Tencent’s move to bundle apps within WeChat could hurt Apple and Alphabet as the two US tech giants rely on their own universe of apps to enrich the use of their respective iOS and Android systems.

In a measure of the size of the threat that mini programs present, WeChat already has a user base of 980 million globally, which is larger than the population of the European Union and Russia combined.

One mini program, the Jump Jump mobile game, attracted 400 million players in China in less than three days after becoming available on WeChat’s homepage, making it the most popular mobile game in the country.

Tencent recently announced that it had more than 170 million monthly users of its mini programs since their launch in January 2017. A number of international brands, including McDonald’s, KFC, Coach and carmaker Tesla, released mini programs for WeChat in the past year, with a Tesla one allowing users to monitor the acceleration rate of their vehicle.

encent’s strategy to transform WeChat into “an app that runs apps” is in juxtaposition to Apple and Google, who have built their own ecosystems.

The Chinese firm has already had a run-in with Apple, with the US firm updating its App Store review guidelines in April to emphasise that apps cannot offer programs in a “store or store-like interface” and asking Tencent to remove a function that allowed WeChat users to pay tips to content and app publishers.

Normally, in-app purchases would have to go through Apple’s payment platform, with Apple taking 30 per cent of the revenue generated. But WeChat’s tipping feature used architecture that was not designed to include Apple.

But last week, The Wall Street Journal reported that Apple and WeChat had reached a deal which would allow WeChat to resume its tipping feature, while Apple would enjoy part of the profit.

Thomas Graziani, co-founder of a WeChat marketing agency start-up called WalktheChat, said the tipping feature gave WeChat “an edge over Apple”. App developers and content generators would be incentivised to launch products on WeChat more so than on the App Store because of the tipping feature.

The mini program feature could also give WeChat an advantage over Google. With the Google Play app store blocked in China, there is a need for a centralised app market for Android users, which WeChat could meet.

But Graziani said there was still room for both platforms to exist.

“Mini programs will not replace the mobile app as you know it,” he said. “But they are very effective in helping apps like games to acquire new users.”

Graziani said mini games launched on WeChat were often simplified or shortened. Companies often released mini games as teasers for regular games in the hope that users would download the original games from the App Store.

Tencent’s domestic rivals, Baidu and Alibaba Group Holding – owner of the South China Morning Post – have similar mini program features with their products, while Facebook Messenger has included instant games on its platform.

As to how much a 10-megabyte app could accomplish, Phillip Pun, founder of social networking app Plando, said: “10 megabytes can make for good-sized software and it can be very sophisticated.”

“The app I used to develop was just about 20 megabytes. but it was a full chat app and social network with photo sharing capability,” he said.

Source: Tech CNBC
China's Tencent takes aim at Apple and Google with apps that run directly on WeChat

Comments are closed.