Homepage / Technology / AT&T promises fewer ads, tailored programming after merger with Time Warner
How to put your medical history on your iPhone in less than 5 minutes Investment chief: Watch these two big events in 2018 Even with Netflix slowing, the market rally is likely not over Cramer: Netflix subscriber weakness debunks the 'sky's the limit' theory on the stock Netflix is looking at watch time as a new area of growth, but the competition is stiff Why Nobel laureate Richard Thaler follows Warren Buffett's advice to avoid bitcoin Rolls-Royce is developing tiny 'cockroach' robots to crawl in and fix airplane engines After Netflix plunge, Wall Street analysts forecast just tame returns ahead for the once high-flying FANG group Roku shares rise after analyst raises streaming video company's price target due to customer growth China is investing 9 times more into Europe than into North America, report reveals Amazon says US Prime Day sales 'so far bigger than ever' as glitch is resolved Netflix is on pace for its worst day in two years US lumber producers see huge opportunity, rush to expand San Francisco to consider tax on companies to help homeless Homebuilder sentiment, still high, stalls as tariffs, labor and land drive up costs Powell backs more rate hikes as economy growing 'considerably stronger' Netflix history is filled with big stock declines – like today – followed by bigger rebounds Intel shares get downgraded by Evercore ISI due to rising competition from Nvidia, AMD Petco aims to reinvent the pet store with something you can't buy online Genetic testing is coming of age, but for consumers it's buyer beware Tech 'FAANG' was the most-crowded trade in the world heading into the Netflix implosion, survey shows Netflix weak subscriber growth may indicate a 'maturity wall' that could whack the stock even more: Analyst This chart may be predicting the bull market's demise Wall Street says Netflix's stock plunge is a ‘compelling’ buying opportunity because the streaming giant ‘never misses twice’ Tesla sinks after Musk tweets, again Boeing announces new division devoted to flying taxis Stocks making the biggest move premarket: NFLX, UNH, GS, AMZN, WMT & more Deutsche Bank downgrades Netflix, but says big subscriber miss is not 'thesis changing' IBM is experimenting with a cryptocurrency that’s pegged to the US dollar North Korea and Zimbabwe: A friendship explained Virgin Galactic spinoff Orbit to launch rockets from the UK with space deal Artificial intelligence will create more jobs than it destroys? That’s what PwC says ‘Treasonous’ Trump and ‘Putin’s poodle:' Scathing headlines follow the Trump-Putin summit China’s fintech companies offer ‘enormous’ opportunity, investment manager says Trump's performance at summit with Putin was 'unprecedented,' experts say Walmart and Microsoft link up on cloud technology as they both battle Amazon European stocks seen mixed amid earnings; Fed’s Powell to address Congress How I knew I should quit my day job and run my start-up full-time: Viral website founder China's stocks have been trounced, but the trade war may ultimately be good news for those shares Billionaire tech investor Peter Thiel bets on crypto start-up Block.one Asian shares subdued open after mixed close on Wall Street; energy stocks under pressure Amazon cloud hits snags after Amazon Prime Day downtime Netflix isn't doomed by one quarter unless people start questioning the long-term investor thesis Tech stocks set to sink on Tuesday after rough evening for ‘FANG’ Netflix plummets after missing big on subscriber growth This wristband lets humans control machines with their minds The U.S. has a rocky history convincing Russia to extradite computer criminals Amazon suffers glitches at the start of Prime Day Jeff Bezos is now the richest man in modern history 'The United States has been foolish': Read Trump and Putin's full exchange Goldman Sachs recommends these 5 highly profitable companies — including Nvidia — to combat rising inflation Goldman Sachs releases 'tactical' stock picks for this earnings season Three red flags for Netflix ahead of its earnings report The bond market may be raising recession fears, but don't expect one anytime soon Cramer: Banks are 'making fortunes' but are still as hated as they were during the financial crisis Putin told Trump at summit: Russia never meddled in US election Arconic shares jump 11% on report of private equity firm's buyout interest How the Russians broke into the Democrats' email, and how it could have been avoided AMD shares rise after Stifel predicts higher profitability for chipmaker CEO of the world's largest asset manager is worried that tech shares are the only stocks doing well Despite high projections, some analysts are cautious about Netflix ahead of earnings There are 'tremendous storm clouds on the horizon' for markets: Guggenheim's executive chairman How to stick to your shopping budget on Amazon Prime Day Amazon's Prime Day is likely to drive company’s sales and share price higher Microsoft gets a boost from its biggest sales reorganization ever ZTE stock surges as USsupplier ban lifted though outlook remains uncertain Oil falls 2% below $70 as Treasury says importers may get leeway to buy Iranian crude UBS downgrades FedEx on trade war risks, upgrades UPS on domestic performance Bitcoin jumps after report suggests BlackRock is getting serious about the cryptocurrency market One of the biggest — and often costliest — retirement mistakes investors are making today The US dollar is surging, and that could spell trouble for markets Buy Cisco on the dip because the Amazon threat worries are ‘overdone’: Bank of America Strong retail sales report suggests robust economic growth in the second quarter Tech consumers should not be forced to sacrifice privacy for security Why your Amazon Prime membership may not be worth the price Netflix draws its second 'sell' rating on Wall Street as Buckingham downgrades before earnings With bank earnings underway, market watcher bets on big rally for financials Stocks making the biggest moves premarket: BLK, BAC, UPS, FDX, JBHT & more Thai rescue mission diver mulls legal action after Elon Musk calls him 'pedo guy' Trump claims US-Russia relations have ‘never been worse’ shortly before Putin meeting China will be watching and learning as Trump meets Putin Amazon Prime Day threatened by strikes at European warehouses over working conditions While Trump meets Putin, China is reaching out to Europe Trump-Putin summit could provide a ‘significant breakthrough’ on Syria, strategist says How cryptocurrency start-ups have raised over $12 billion this year via a much-hyped funding route For Asia's soccer teams to succeed, work starts off the field European markets seen higher ahead of earnings; Trump-Putin meeting in focus How start-ups are positioning healthy food to make 'a lot of business sense' 'Never underestimate human stupidity,' says historian whose fans include Bill Gates and Barack Obama China says its second-quarter GDP growth was 6.7%, meeting expectations Asian stocks poised for slightly softer open as markets await China data Elon Musk courts new controversy after tweeting, then deleting, an attack on a British cave explorer How a former eBay employee is inspiring kids to become tomorrow's problem solvers Here's what the DOJ needs to happen to win its appeal against AT&T The 2018 Hyundai Tucson is a good bargain crossover but skip the high-end model Trump suggests US and UK could strike a 'tremendous' trade deal after Brexit PlayVS wants to bring electronic sports gaming into high schools The unintentional winners of Prime Day: Amazon’s competitors Elon Musk insists he's neither Democrat nor Republican, as political contributions come under fire Amazon could make a big impact in health by helping people eat better


AT&T promises fewer ads, tailored programming after merger with Time Warner

AT&T is promising fewer commercials, smaller channel bundles and personalized programming now that it has taken over Time Warner channels in an $85 billion mega-merger.

After overcoming the U.S. Justice Department’s objection that the deal would harm competition, AT&T, the country’s number two wireless operator, said it will use its technology to reinvent how consumers receive and view entertainment.

A major aim is to reduce the number of commercials now that customers are accustomed to ad-free services such as Netflix, said John Stankey, chief executive of newly named AT&T unit WarnerMedia.

“One of the big benefits we can bring to the market is lighter ad loads,” Stankey told Reuters in an interview.

AT&T, long dominant in the U.S. telephone industry, is now at the forefront of Hollywood with its purchase of Time Warner, which owned HBO, the Warner Brothers film and television studios, and Turner Broadcasting and CNN.

AT&T plans to use mobile phone and video data, supplied by customers who have given permission, to sell targeted advertisements. The thinking is that brands will pay more if they know their message is reaching someone likely to be interested in it.

For example, “if I’m a beer drinker, I’m more interested in seeing things about beer than soft drinks,” Stankey said.

Some of Time Warner’s Turner networks already have cut the number of commercials. Comedy network TruTV, for example, has reduced ad time by roughly 50 percent.

AT&T “absolutely” should be able to further reduce ad inventory across Turner networks, Stankey said.

The company will start selling targeted ads for Turner networks such as TNT and CNN “in short order,” Stankey said.

An industry-wide, automated marketplace, which would sell ads across other companies’ channels, would require cooperation across multiple players, and Stankey acknowledged that remains “easily a year off.”

The Justice Department and other critics had argued that AT&T’s purchase of Time Warner would harm consumers by limiting competition and leading to price increases. But a U.S. judge disagreed, and AT&T completed the merger last week. The government still may appeal.

AT&T now owns popular properties such as “Game of Thrones” along with the Harry Potter and Wonder Woman franchises. In the coming days, it will launch AT&T Watch, a package of Turner networks plus some from other media companies, Stankey said.

Designed as a general entertainment package that is smaller than traditional cable bundles, AT&T Watch will not carry sports-specific networks, Stankey said.

AT&T also plans to tailor programming to customer interests, such as by sending CNN news clips to mobile phone users based on their interests, or alerts about types of programming they might like based on earlier viewing, Stankey said.

Customers of HBO’s online services should not expect any immediate change to the company’s stance on password sharing, Stankey said. HBO limits the number of simultaneous streams but has accepted that some password sharing will occur.

AT&T is comfortable with password sharing among family members and believes most cases occur among people with a close relationship to someone who pays for the service, Stankey said.

“If somebody becomes really passionate about doing something through password sharing, and at some point they get hooked on it, they move into being a paying subscriber,” he said.

Source: Tech CNBC
AT&T promises fewer ads, tailored programming after merger with Time Warner

Comments are closed.