Homepage / Technology / Amazon is planning a push into digital advertising in 2018, challenging Google and Facebook
Menyelami Dunia Slot Thailand: Keseruan dan Peluang Kemenangan Besar Menyelami Dunia Slot Thailand: Pengalaman Bermain yang Tak Terlupakan Ücretsiz Slot Oyunları Silvergames’te Çevrimiçi Oynayın ️ Επίσημη Ιστοσελίδα Στην Ελλάδα Meet sexy milfs who’re selecting fun 1xbet 독점 프로모션 코드 2024년 1월: Xnumxxcompletesports 1xbet 독점 프로모션 코드 2024년 1월: Xnumxxcompletesports

Taya365 Casino Login⁚ A Comprehensive Guide

Isle Gambling Establishment Hotel Black Hawk Now Under Horseshoe Brand, Changes Label” Top True Money Casino Apps For 2025: Twelve Best Online Casinos Resmi Sitesi Çevrimiçi Oyna, Para İle Oyna 6 Ways To Start An Online Casino تنزيل تطبيق 1xbet قم بتثبيت تطبيق 1xbet للهاتف المحمول Get ready for the ultimate craigslist sex experience Stake Casino Russia официальный Сайт Для Онлайн Игр И Бонусов “bukmacherskie Zakłady Sportowe Najlepsze Oferty W Ggbet Sports Welcome on ultimate dating platform for ssbbw lesbians 1вин Казино ᐉ Вход а Регистрация На 1win Официальный Сайт 1win Encouraged Bonuses As Well As How To Work With Them In Bangladesh 1win Encouraged Bonuses As Well As How To Work With Them In Bangladesh 1win: Spor Bahisleri Ve Internet Casino Bonus 500% Glory Casino On-line ️ Play With The Authorized Web Site In Bangladesh Тотал В Ставках На Спорт%3A не Такое И только Рассчитать Ставка Tv Mostbet Türkiye: En Iyi Oranlar Ve Spor Bahisleri Καζίνο Και Στοιχηματική Σε Έναν Ιστότοπο “1xbet App 1xbet Cellular ᐊ تنزيل 1xbet Apk Android و Iphone ᐊ 1xbet Com Get started on mature sex dating sites now “horseshoe Casino Baltimore Wikipedia Judi Online, Kenali Bahaya, Ciri-Ciri Kecanduan, dan Penanganannya Cassino Apresentando Bônus De Boas-vindas: Veja As Opções Disponíveis Casino Mostbet ᐈ Oficiální Stránky Online Kasin V České Republice Casino E Apostas Desportivas No Brasil Bônus 5000 Brl No Depósito Entrar Beginner’s Explained Casino Wagering: Tips & Strategies Beginner’s Explained Casino Wagering: Tips & Strategies Лучшие Букмекерские Конторы Онлайн Рейтинг Бк 2024 “Slot Machine Nedir? Türkiye’deki Çevrimiçi Slot Rehberi Keep Everything You Win At Usa No First Deposit Casinos “roleta Online Jogos De Roleta Virtual » Betfair Casino Лучшие Онлайн Казино Рейтинг Топ 10 Для Игры На 2024 день” 1xbet 보너스 사용법 알아보기 메인 계정과 보너스 계정의 차이 코리아벳 برنامج المراهنات الرياضية تحميل التطبيق العميل Eg 1xbet Com Коэффициенты Букмекеров%3A Что Такое же Как Рассчитать в Ставках На Спорт Лучшие Букмекерские Конторы Рейтинг Букмекеров Топ Бк 2024 Онлайн Ставки на Спорт Лучшие Букмекерские Конторы Рейтинг Букмекеров Топ Бк 2024 Онлайн Ставки на Спорт Mostbet Türkiye Çevrimiçi Kumarhane Mostbet Casino “топ Приложений Для Ставок На Спорт 2024%3A Букмекеры На Android И Ios “How To Play Roulette: Rules & Betting Как 1win Обзор Удовлетворяет Разнообразные Потребности Пользователей Os 15 Melhores Sites De Apostas Esportivas Gates of Olympus’ýn Slot Oyunlarýnda En Büyük ve Çarpýcý Ödüller Gates of Olympus ile En Ýyi, Karlý ve Avantajlý Kazanç Fýrsatlarý Gates of Olympus’ýn En Popüler ve Ödüllü Makineleri Největší Image Hazardu V Evropě: Proslulé Kasino Versus Monte Carlu Láká Na Neobyčejnou Atmosféru” Jak znaleźć legalne kasyno online? Mostbet Tr Resmî Net Sitesinde Giriş Empieza Kayıt Olm Our Cms Play 17, 800+ Totally Free Us Online Online Casino Games No Download” The Benefits of Learning a Second Language “australia’s #1 Online Gambling Establishment Guide 2024 Kde Sony Ericsson Natáčel Film On Line Casino Roya Leon Casino Έως 1 500 Ανά Κατάθεση! 6 Best Gay Online Dating Sites (2023) – Join 100% Totally Free LGBTQ+ Programs! 1win: Casino Ve Bahisçi Resmi Web Sitesi 2024, Online Spor Bahisleri, 1win Giriş” 4 Ways To Beat The Slots Лучшие Игровые Автоматы Онлайн%3A Играйте желающим В Казино Start your hookup journey with sugar mummies now Safe Online Casino Sites: Everything You Need to Know The Power of Numerology: Introducing the Secrets of Your Life The Ultimate Guide to Tarot Card Reading The Ultimate Guide to Tarot Card Cards: Unlocking the Mysteries of the Tarot card Opening the Keys of Online Free Tarot Analysis Online Bitcoin Gambling Enterprises: A Comprehensive Overview Learn A Few Of The Top Benefits Of Mobile Casino Gambling Online Casino Slots Bitcoin Gambling Establishments: The Future of Online Gambling Online Casino Sites that Accept PayPal: A Convenient and Secure Settlement Alternative The Advantages of Playing Online Casino Online Basics of the Free Casino Bonus Video Slots What You Must Know Discover the Excitements of Free Blackjack Online The Best Bitcoin Gambling Enterprises that Accept Bitcoins What Are Zaza Pills? A Comprehensive Overview Understanding Varicose Veins: Reasons, Symptoms, and Treatment Options Online Payday Loans in South Africa: Whatever You Need to Know The Ultimate Guide to Online Free Live Roulette Live Roulette Benefit: Whatever You Need to Know Top Bitcoin Gambling Enterprises Overview Todo lo que necesitas saber sobre los mini préstamos Online Live Roulette Bonus: A Guide to Optimizing Your Payouts Instant Play Online Gambling Establishment: The Ultimate Guide What You Need to Understand About Free Spins Benefits The Power of One Card Tarot Readings Unlocking the Mysteries of Card Analysis Tarot The Art of Tarot Card Card Reading: A Comprehensive Guide Tarot Card Cards Free Analysis: Opening the Mysteries of Your Future Best Totally Free Spins No Down Payment: A Guide to Winning Big Without Investing a Penny Mastercard in Online Gambling Enterprises: Your Guide to Safe and Secure Gambling Decreasing Your Cholesterol: A Comprehensive Overview to a Healthier Heart “Fairly Sweet Bonanzaana Sayfamıza Hoş Geldiniz! Eğlenceli Oyunlar Christian Counselor y mentor Nancy Pina Ayuda Consumidores plan Logro en Citas online y Vida “Durante İyi Slot Oyunları Ücretsiz Casino Oyunları” Top Twelve Online Gambling Canada Sites For Real Money In 2025 لعبة كراش Car Crash في 1xbet: الدليل الشامل موقع مراه

Technology

Amazon is planning a push into digital advertising in 2018, challenging Google and Facebook

Amazon has been quietly experimenting with various advertising products across its portfolio and off its website, according to interviews with half a dozen ad buyers and technology partners. And it’s getting ready to make waves in 2018.

Most of the conversations are focusing on new ad opportunities on Amazon’s ecommerce search and video products, sources say.

The company is also looking to sell advertising beyond Amazon sites and products. For example, a source with knowledge about the situation says it is working with third-party mobile advertising companies like Kargo to pair advertising on television and on mobile screens.

Ad industry sources also say Amazon is stepping up hiring for its advertising division, especially in the New York area. CFO Brian Olsavsky noted that the company was hiring more ad sales staff on its Q2 earnings call in July.

Amazon did not respond for requests for comment on its advertising business.

Digital advertising was a $209 billion buisness globally in 2017, according to media buying research firm Magna Global. And it’s only increasing: The company predicts the industry will grow 13 percent to $237 billion next year. The U.S. is currently the most lucrative market, where advertisers spent $40.1 billion on digital advertising during the first half of 2017 alone according to digital ad industry group Interactive Advertising Bureau.

Although Amazon doesn’t break out revenues from its advertising business, eMarketer estimates Amazon was the fifth-largest digital advertiser in the U.S. in terms of revenue this year. Still, it makes up a little more than 2 percent of the market. It’s leagues below industry leaders Google and Facebook, which take home more than 70 percent combined according to a recent estimate from analysts at Pivotal.

But advertisers have been searching for a third large competitor in order to lower prices and force Google and Facebook to be more open with sharing user data. Amazon could be a major player, if only based on the sheer volume of consumer insights it has thanks to its robust ecommerce business.

Two media buyers said Amazon showed some willingness to share a more user data than Google and Facebook has traditionally — if the advertising budget was big enough.

As a result, advertisers are welcoming Amazon with open arms, with one media buyer saying some of its consumer packaged goods clients already spend more on Amazon search ads than Google.

Another media buyer said that while Google is still the search ad category leader, Amazon is gaining ground and budgets are quickly shifting in its direction.

“Driving conversion and sales or creating very immersive high-impact branded content is what is what drives a lot of digital advertising revenue,” said advertising agency Huge CEO Aaron Shapiro. “Amazon is a player in both those areas.”

Amazon already allows companies to sponsor product listings so they will show up on the top of relevant search results in its store. It wants to expand, offering advertisers better data and algorithms to ensure its items get in front of the ideal customer. It’s also selling custom pages with built in video and stories to help their products stand out from the rest, similar to how this Acura ad looks.

“Amazon likes to talk about how 56 percent of product searches are coming through Amazon,” said media agency Mindshare senior partner Diana Gordon. “It’s definitely a stat that causes advertisers to stand up.”

If you remove the buy box on Amazon’s site, it would rank in the top five of daily trafficked sites online, Gordon explained. Amazon can not only drive sales, it’s becoming a place for people to read reviews.

“We know that consumers are using Amazon not only as retail, but also using it as product discovery and research,” Gordon said. “It could lead to making more purchases in brick and mortar stores.”

Amazon also wants to expand video advertising business. In addition to allowing commercials on livestreamed content like it did on its Thursday Night Football streams this year, it’s pitching companies on bespoke sponsored content. The branded videos would be created by established media publishers or by Amazon’s own internal production team. Some ideas that are being floated around are creating infomercial-style videos for products with celebrity spokespeople.

“We have been having conversations of how do you take advantage of the video offering on Prime through digital advertising,” said media agency Havas Media Group digital executive vice president Sargi Mann. “Instead of having superfluous ads, how can a brand have a part of that dialogue that is not advertising in its traditional form? I am always open and like to discuss new and innovative ways in media where ads can be more of an organic insertion.”

In addition, the company has aspirations to expand advertising opportunities past owned-and-operated products. In December 2016, it launched cloud-based ad technology Transparent Ad Marketplace as a way for companies to buy display advertising on websites across the web. Header bidding services like Transparent Ad Marketplace allow media buyers to bid on available advertising inventory before Google’s DoubleClick can. Amazon wants to do more in the programmatic ad tech space, according to sources.

The company is also looking to mobile ad technology partners to find ways to advertise across multiple devices. For example, it is in talks to work with Kargo to pair commercials with mobile ads, sources say. Theoretically, a sponsored product sold on Amazon would run during a TV show and then seconds later a viewer would be able to see a related ad on their mobile phone.

But Amazon has some disadvantages as it looks to take on pure-play advertisers Google and Facebook. In particular, working with Amazon causes conflict for some companies, since it is disrupting the way they traditionally sold products, forcing them to change strategies.

“The reality is Amazon makes a lot of brands and companies nervous, and presence on Amazon is a necessary evil,” said RPA chief product officer of media Thomas Choi. “For others in categories like automotive, it’s going to replace the existing sales and purchase process. It’s a little bit of a mixed bag about how brands perceive them.”

Source: Tech CNBC
Amazon is planning a push into digital advertising in 2018, challenging Google and Facebook

Comments are closed.