Wal-Mart is telling Amazon game on.

The big-box retailer is reportedly warning some tech companies that if they want Wal-Mart’s business, they can’t run applications on Amazon’s cloud platform, Amazon Web Services (AWS), a handful of tech companies have told The Wall Street Journal.

Wal-Mart uses some tech vendors’ cloud apps that run on AWS, Wal-Mart spokesman Dan Toporek told the Journal, though he declined to say which apps or how many of them. But Toporek did acknowledge instances where Wal-Mart is pushing for AWS alternatives, the publication reported Wednesday.

Representatives from Amazon and Wal-Mart didn’t immediately respond to additional requests for comment.

Wal-Mart doesn’t appear to be alone in this push to leave AWS, either.

Other large retailers are reportedly requesting — as Wal-Mart has done — that service providers move away from AWS, technology vendors that work with retailers have told the Journal.

Adding to the many growing conflicts of interest, Amazon has confirmed a number of retailers it competes with use AWS, for example GameStop.

The battle between Wal-Mart and Amazon is only heating up, after Amazon announced plans last week to acquire brick-and-mortar grocery retailer Whole Foods. With Amazon stepping into Wal-Mart’s turf in grocery, Wal-Mart has been trying to beef up its e-commerce presence.

Following news last week of an Amazon-Whole Foods buy, Wal-Mart’s stock sank more than 7 percent.

An Amazon spokeswoman, in a conversation with the Journal, referred to Wal-Mart’s latest moves as attempts to “bully” vendors.

“Tactics like this are bad for business and customers,” the spokeswoman told the publication.

Read the complete story from The Wall Street Journal.

Source: Tech CNBC
Wal-Mart is reportedly telling its tech vendors to leave Amazon's cloud