Growing up, Bezos spent summers with his grandparents on their Texas ranch, he says in the commencement speech he gave at Princeton in 2010. “I helped fix windmills, vaccinate cattle, and do other chores. We also watched soap operas every afternoon, especially ‘Days of our Lives,'” says Bezos.

Bezos would also occasionally get to road trip with his grandparents.

“My grandparents belonged to a Caravan Club, a group of Airstream trailer owners who travel together around the U.S. and Canada. And every few summers, we’d join the caravan,” Bezos says in graduation speech. “We’d hitch up the Airstream trailer to my grandfather’s car, and off we’d go, in a line with 300 other Airstream adventurers. I loved and worshipped my grandparents and I really looked forward to these trips.”

Bezos got straight As in high school, was the valedictorian of his class and was accepted early admission to Princeton, according to Stone’s biography. For a time in college, he thought he would be a theoretical physicist.

But it was years later, while working in finance in New York City that he had the idea to start Amazon.

“I came across the fact that Web usage was growing at 2,300 percent per year. I’d never seen or heard of anything that grew that fast, and the idea of building an online bookstore with millions of titles — something that simply couldn’t exist in the physical world — was very exciting to me,” says Bezos, in his 2010 Princeton address.

At the time, Bezos was just 30 and had been married for a year. “I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn’t work since most startups don’t, and I wasn’t sure what would happen after that,” he says.

His wife told him to go for it.

“As a young boy, I’d been a garage inventor. I’d invented an automatic gate closer out of cement-filled tires, a solar cooker that didn’t work very well out of an umbrella and tinfoil, baking-pan alarms to entrap my siblings,” he says. “I’d always wanted to be an inventor, and she wanted me to follow my passion.”

But not everyone was on board. Bezos boss took a walk through Central Park and told Bezos that, while it sounded like a “really good idea,” it would be an even better idea for somebody who didn’t already have a good career.

“That logic made some sense to me, and he convinced me to think about it for 48 hours before making a final decision,” says Bezos. “Seen in that light, it really was a difficult choice, but ultimately, I decided I had to give it a shot. I didn’t think I’d regret trying and failing. And I suspected I would always be haunted by a decision to not try at all.

“After much consideration, I took the less safe path to follow my passion, and I’m proud of that choice.”

When Amazon first started, it sold only books. Bezos would drive the packages to the post office himself in his 1987 Chevy Blazer. “I thought maybe one day we would be able to afford a forklift,” Bezos tells Charlie Rose in a wide-ranging interview in 2016. “And it is very, it’s very, very different today.”

After books, the next items Bezos added to Amazon were music and videos. Then, he asked customers to see what else they would want to buy from the online retailer.

“I sent an email message out to the customer base, actually a thousand randomly selected customers, and I said, besides books, music and video, what would you like to see us sell? And the list came back incredibly long,” explains Bezos.

“It was basically just whatever the person had on their mind right now,” says Bezos, and that sparked an idea.

“One of customers said, ‘I wish you sold windshield wipers because I need windshield wipers for my car.’ A light kind of went on in my head. You know, people — people will want to use this new fangled e-commerce way of shopping for everything,” Bezos says to Rose.

“People are very convenience-motivated,” says Bezos. “So that really started the kind of the expansion into all categories, consumer electronics, and then apparel, and so on.”

Expand he did. Today, Amazon sells almost everything. From toilet paper to groceries to electronics to fashion to furniture.

When Bezos enters a new product category, he is not intimidated by a lack of expertise.

“I am never disappointed when we’re not good at something because I think, well think how good it’s going to work when we are good at it,” Bezos tells Rose. “And the apparel is like that. There is so much opportunity. Nobody really knows how to do a great job of offering — apparel online yet. And we have tons of invention and ideas and working our way through that experimental list.”

Bezos has always been a rare combination of optimistic, idealistic and visionary.

Back in 2003, while much of the tech industry was still hungover from the dot-com bust, Bezos was aggressively foretelling the potential of the Internet. “I do think there’s more innovation ahead of us than there is behind us,” says Bezos in a TED Talk he gave that year. “We’re very, very early.”

As Bezos charged full force into the Wild West that was the Internet then, he was — and still is today — guided by a single belief: Do what is best for the customer.

“Thing that connects everything that Amazon does is the number one — our number one conviction and idea and philosophy and principle which is customer obsession, as opposed to competitor obsession. And so we are always focused on the customer, working backwards from the customer’s needs, developing new skills internally so that we can satisfy what we perceive to be future customer needs,” Bezos tells Rose.

Another through line to Bezos’ business strategy is his “willingness to think long-term,” he says.

“We are very happy to invest in new initiatives that are very risky, for five to seven years, which most companies won’t do that,” Bezos tells Rose. “It’s the combination of the risk-taking and the long-term outlook that make Amazon, not unique, but special in a smaller crowd.”

Finally, he’s obsessive about finding problems and fixing them.

“Taking real pride in operational excellence, so just doing things well, finding defects and working backwards — that is all the incremental improvement that in business, most successful companies are very good at this one. … [Y]ou don’t want to ever let defects flow downstream,” Bezos says to Rose. “That is a key part of doing a good job in any business in my opinion.”

Source: Tech CNBC
How Amazon's Jeff Bezos went from the son of a teen mom to the richest person in the world