Homepage / Technology / Every company is a tech company now (even Blue Apron)
Базовые правила и условия игры в kazino online на настоящие деньги Ana amaç çevrimiçi kumarhane 7slots: önemli avantajlar ve kategoriler Как начать игру в казино онлайн на настоящие деньги 1win Apk: Um Melhor Aplicativo Pra Jogos De Cassino Aqui No Brasil” 1win Apk: Um Melhor Aplicativo Pra Jogos De Cassino Aqui No Brasil” Mostbet Azerbaycan Rəsmi Casino Giriş Və Qeydiyyat Mostbet A Миссди Ххк Cassino Online Operating System Melhores Jogos At The Bônu 1win Mali Site Officiel des Paris Sportifs et Casino Inscription 1xbet Aviator How To Play The Aviartor Game On 1xbet In Nigeri прохода 1win Официальный Сайт Букмекерской Конторы же Казино 1ви Скачать Пин Ап Казино%3A Мобильное Приложение Pin Up Be Laurence Escalantes online casino empire feels heat of US lawsuits 1xbet Paid For Over $836, 000 To A Player From Africa Казино Покердом Играть Онлайн Бесплатно%2C официальный Сайт%2C Скачать Клиен Бесплатные Игры Казино Слоты И Игровые Автомат “казино Pin Up%3A находимся Вместе К вожделенной Мечте Ücretsiz Slot Oyunları Silvergames’te Çevrimiçi Oynayın Mostbet Bookie: Legjobb Szorzók És Élő Fogadási Élmény Online Mostbet Login To Your Online Casino Personal Account In Bangladesh! Top 10 Best Online Gambling Dens In 2024 Tested & Approve Powerful casino tactics in 2024: 7 vital methods for athletes Guide to Online Casinos in Canada “Online Kumarhane Oyna Çevrimiçi Kumarhane Nolimitwa Legalzoom Hisse Geri Alım Programını 75 Milyon Dolar Artırdı Yazar Investing Co Как играть в симуляторы в онлайн-казино Вавада Игровые Автоматы Демо Играть Бесплатно нет Регистраци Glory Casino: Top Online Casino Video Games In Banglades Рейтинг Надежных Онлайн Казино Лучшие Топ Клубы Росси Fortune Tiger Slot Review: Análise E Como Joga 1win Au Bénin: Une Revue Complète De La Plateforme De Paris En Lign Sledování Titulu Casino Suprême: Kde Sledovat What is a Data Room? Как Стать Стримером Казино%3F Что для Этого Нужно%3 Best Game Software How to Design Engaging and Effective Educational Events Winline Делает Разницу! Букмекерская Контора Winline Онлайн Ставки На Спорт Making Corporate Travel Arrangements Business Virtual Data Room Stock Market Tips For Beginners What to Look for in a VDR Provider Why You Need a Secure Data Room Learning in the Digital Age How to Apply For Business Loans VDR and Document Management Performance Management and HR Outsourcing Modern Business Integration How to Choose the Right Board Portal Software for Your Company How to Choose a Data Storage Room Why Startups Use a Data Room for Investors The Best Web Tools for Designers Use Cases For Using VDR Documents Subsidy Programs and Financing Innovative Technologies for Audit What Is Real Estate Management? Investment and Funds Inspiring Teaching Books What Are the Benefits of a Virtual Data Room? Startups and Business Ideas How to Improve Virtual Board Communication The Lego Company History Investing in the Biotech Industry Financial Startup Basics Jogue Por Dinheiro Actual Em Cassino Onlin Virtual Communication Methods for Remote Leaders How to Choose the Best VDR Providers How Successful Online Businesses Succeed How Business Experts Fuel Innovation and Create Competitive Edge The IT World and Business Deal Making Software and How it Can Help Your Business Virtual Data Room Software Types of Steel Materials and Their Uses Board of Directors Software Bonver Casino Cz Hrací Automaty S Bonusem Zdarm Magazyn Żużel Speedway W Polsce I Na Świeci What Is Logistics School? What Is the VDR for Acquisition? The Best Data Room Apps For Startups Best Practices for Creating an Effective Board Meeting Agenda How to Choose the Best Shareholders Online Platforms Ostdeutsche Biersorten Getting a Construction Management Degree How to Select an Online Data Room Provider Start Your Blog Without Investment What to Look for in a Board Room Provider Data Room Comparison – Which Data Room Is Right For Your Business? Zakłady Sportowe Online Autógrafo Bukmacherska 1xbe “Pin-up O Melhor Cassino Do Brasil Web Site Oficial ᐈ Jogar Caça-níquei Rotating Events in Our Time How to Choose the Best Business Software Choosing an Online Payment Processor Due Diligence Software Virtual Data Room Providers for M&A Due Diligence The Best Online Data Room Benefits of a Due Diligence Data Room Best Practices for Data Rooms Types of Corporate Governance What Is Virtual Data Storage? Benefits of Document Distribution Software The Benefits of a Data Room for Startups Effective Project Management Requires a Mix of Technical and People Skills

Technology

Every company is a tech company now (even Blue Apron)

Is Blue Apron a tech start-up or a food company? Your answer may depend on which coast you live on.

On the east coast, people tend think of it as a food company. When I lived in New York City I ordered Blue Apron because I wanted to cook something but also didn’t walk to walk 10 blocks and up and down 5 flights of stairs for fresh produce.

On the west coast, it’s very much considered a tech company. Blue Apron is, in many ways, just another start-up that’s using high-tech logistics to do what other, older companies, like shopping markets, never did: deliver meals you can make yourself.

If you’re thinking of Blue Apron as a food company, you’re missing something important — just like the people in 1995 who thought Amazon was just a bookseller, selling a super-low-margin product over what happened to be a new channel, the web.

That doesn’t mean Blue Apron has a sustainable or defensible business. But it is a tech company.

Then again, the term “tech” has almost become meaningless when talking about business. Because these days, every company is a tech company.

You’ve heard of Just Mayo. It’s made by Hampton Creek, which makes food using only plants, with no animal products.

Sure, it sells a food product in grocery stores, which makes it a food company and part of the retail sector.

But it’s also worked to bioengineer food that tastes like what we’re used to squirting on our burgers without the eggs. What’s not technical about bioengineering?

Any company that starts up today has to change the industry it’s competing in in order to excel. That comes through clever application of technology.

This is how Amazon has flipped from just a retailer to one of the most valuable companies on the planet. It used its expertise in logistics to allow customers to order goods and have them on their doorsteps in two days. As it learned how to do this, it applied its hard-won expertise to move into new businesses — for instance, it learned how to run massive data centers at scale, and turned that expertise into Amazon Web Services, the market-dominating cloud computing service.

It’s why Wall Street went bonkers when Amazon bought Whole Foods, suggesting that the company is about to do the supermarket industry what it did to retailers such as JC Penney, Macys and Nordstrom.

Luxury brands are becoming tech companies. Hermes teamed up with Apple for the Apple Watch. Louis Vuitton, Montblanc, Movado and Tag Heuer all build Android Wear smartwatches and more seem to enter the market monthly. Firms like Levis are working with Google on smart clothing that allows you to answer your phone. Shoes have built-in step counters.

Cars are often at the forefront of modern technology. Tesla is making big splashes with its new electric cars, but now every major automaker is also building competing technologies. Automation, which just a few years ago seemed decades away, is now just over the horizon. Google, Uber, Volvo, GM and other firms are all working on self-driving cars.

And speaking of Uber, the very idea of a sharing economy is itself a tech story. How many times have we heard the phrase “It’s the Uber of X” when start-ups begin pitching new ideas? We use apps to book rides, reserve tables at restaurants and to pay our bills and send money to friends. Uber might just be a “ride sharing service” or a business but it’s very much a tech company. It exists almost entirely on its logistics and data collection.

Efficiency is the beating heart of business. Technology is what businesses use to become more efficient. It’s like electricity, or air.

This is what Nicholas Carr foretold in 2003 when he wrote an essay called “I.T. Doesn’t Matter” — he wasn’t saying that information technology was useless. He was saying it was becoming essential that it would no longer provide any business advantage unless you were better at it than your competitors. Most companies, by definition, are not.

That’s why larger companies that may have dominated their sector for decades are now looking to invest in or swallow tech start-ups as a sort of heart transplant.

That’s why Wal-mart bought Jet.com — a $3 billion heart transplant. Or why Ford invested $1 billion in self-driving car start-up Argo.

The reason I bring all of this up is because Bloomberg’s Matt Levine recently wrote a compelling article which argued that Blue Apron isn’t a tech company but a grocery company whose products are “simulacrum.”

“What it delivers is the idea of creating a home-cooked meal for fresh ingredients, without the tedious shopping and chopping work that would otherwise require,” Levine said.

This is to suggest that Blue Apron as a company is the end product, which it is not. It is a tech company using new methods of logistics and data gathering to provide consumers with compelling meals. The end result is the meal, just like the end result of Amazon is the book or pair of slippers or soup ladle that just arrived on your doorstep.

Amazon isn’t these things the same way Blue Apron isn’t a meal and Juicero isn’t a glass of juice. To his credit, Levine even admits Juicero is “over-engineered” — it is fundamentally a high-tech product built by a technology company trying to make some sort of weird pivot in the juicing industry that nobody asked for in the first place.

Unlike the industrial revolution, loud and filled with smoke, the digital revolution happened quietly.

It curled up around us and now touches every part of what we do, from how we eat to how we sleep, move, exercise, work, love and interact. It’s the overpriced juice machine in our kitchen or the clunky touchscreen in our cars and the wristband telling us we didn’t walk enough. The mattress telling us we didn’t get a good enough sleep. The scale that knows our name and says we’re still overweight.

It is nearly impossible to escape. Perhaps it’s also why those moments away from it – on the beach, in the woods – should be more cherished than ever before.

Source: Tech CNBC
Every company is a tech company now (even Blue Apron)

Comments are closed.