Rubin explained that his company, Playground, wants to focus on device margins, the way Apple does, in order to succeed. When he isn’t selling phones, he hopes consumers are buying accessories for their devices and other products from Essential.

“Every 18-24 months that you get rid of your current phone and get the next one,” Rubin said, “we’ve created inter-cycle opportunities with our accessory bus. In between those 18-24 months there’s new things. The reason we made a wireless accessory bus, if you look at other accessories with pins or modules that slide in and out, that means the exact same form factor has to be your next phone for you to take accessories with you,” Rubin said, referencing two magnetic pins on the back of the smartphone that will support an array of new accessories. He promises they’ll work on future devices, too.

“We can have a radically different form factor for our next phone, but you can still use your accessories. You need to think like that in a saturated market.”

Source: Tech CNBC
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