Homepage / Technology / Facebook will start requiring more information about political ads — and making it public
Bewertungen zu Vulkanvegas Lesen Sie Kundenbewertungen zu vulkanvegas com 3 von 5 小柳商事株式会 Mostbet Türkiye mobil uygulamasını indi What to anticipate in VDR Providers Best Country To get yourself a Wife: Asia, Europe & Latin America Technology and Asylum Procedures Business Process and Digitalization How to begin Your Blog With no Investment Software For Modern Business Setting Up the Electronic Data Areas Legal Support and Advice Intended for Small Businesses The very best Virtual VDR Providers 9 Tips for Working With Teams in Different Timezones Korean Brides -mail Order Brides From Southern Korea Choosing a Data Place Antivirus Solutions — What to Look For within a Good Anti-virus Solution Best Alternatives of VPN Software New Step by Step Roadmap for Marijuana News Relationship With A Russian Mail Order Bride: Can It Develop Suitable Family? Steve Munger: These Primary Guidelines Made Me Effective In Life With Warren Buffett, Thought about All Three Guide To Choosing The Right Mailbox Order Star of the event Web Site In 2023 Privately owned Internet Access Avast Review Powerful Deal Achievement Top Rated Free VPN Services Adaware Review – Is Adaware Review Right For You? Large 15 Best Countries To find a Spouse In 2023 Online dating services Reviews Ideal Legit Snail mail Order Bride-to-be Sites To Decide On In 2023 & Feedback Thailänder Brides Pleasant Thai Mailbox Order Wedding brides To Marry Thailänder Brides Get A Thailand Deliver Order Bride The principal Expenses Ukrainian Mail Order Spouse Cost Includes The Nations Just where Girls Have One Of The Best Lives, In Chart Romancescout: Your Information To On-line Relationship Evaluations, Recommendations Tes Ship Order Bride-to-be Discover A Overseas Spouse Across the internet Free With Jetbride Com Powerful Interracial Marriages Exquisite Interracial Lovers Exactly what the Best Online dating Websites? Very best Dating Web page Reviews – Find Your web Soul Mate Ways to Create Online dating sites Profiles Long Relationship Suggestions Long Relationship Suggestions How to begin a Successful Wife Search Getting married to a Russian Child The right way to Meet Delightful Ladies Around the World To recognize Know About Ukrainian Single Girls Dating The Different Types of Sugar Daddies The key benefits of Dating a Latina Top 5 International Dating Sites Russian Women Seeking Men Overseas Cookware Interracial Lovers and the Backlash Against All of them Getting the Marriage License and Wedding ceremony Done Correct How to pick the Best Web based Marriage Company Flirting Tips For Timid People Delightful Interracial Lovers Crucial Russian Females Dating Suggestions for Men Steps to create the Most of Dating An individual From Another Country Web based Top five Romantic Honeymoon Destinations Just what Soulmate? Web based Relationships Suggestions The Challenges of Dating An individual From A further Country Setting Expectations just for Online Sugar Daddy Arrangements Marital relationship License and Ceremony Why Are Latinas Heated? Getting Foreign Bride-to-be Tips on how to Propose — What’s the Best Way to Say “I Do”? Is usually Your Long Distance Marriage Moving Too quickly? Dating Etiquette — The Modern Rules of Seeing A Quick Guide to the Use of NLP in Chatbots Building Trust in Human relationships Les mariages interracials les plus réussis sont ceux basés sur l’amour & le respect Browsing through Cultural Differences in Asian Human relationships How you can Have a cheerful Marriage The right way to Fix a Relationship With out Hurting Your companion How to Spice Up a lengthy Distance Relationship The main advantages of Online Dating What is the Best Female Race to Marry? Western european Women Stereotypes Why Asian Girls Like Bright white Guys How to Succeed in On the web Relationships Top 5 Online Connections Tips Top 5 Online Connections Tips Leading Countries With Best Foreign Brides Powerful Interracial Relationships Asian Wedding Icon Meanings Where to Find a Deliver Order Star of the wedding Wedding ceremony Traditions in Ukraine For what reason Asian Girls Like Light Guys Asian Brides Via the internet Tips on how to Propose – What’s the simplest way to Say “I Do”? 5 Latina Wedding party Traditions Will possibly not Have Dreamed about When should you Stop Online dating Other People in Online Dating Latina Relationship Interaction Styles How to Find a Bride On line Good Interracial Relationships Oriental Wedding Practices Top five Online Relationships Tips The right way to Meet Overseas Woman and Create a Longer Distance Romantic relationship Where to Meet Latina Mail Buy Brides Where to get a Hot Asian Star of the event Precisely what is the Best Female Race to Marry?


Facebook will start requiring more information about political ads — and making it public

Facebook is trying to make it easier to identify political ads in your News Feed.

The social giant announced on Friday it will soon require advertisers — especially political candidates — to disclose more information about their advertising efforts on the platform as the company seeks to temper concerns from the U.S. Congress about Russian meddling in the 2016 presidential election.

Facebook’s new policies include labeling political ads so they’re easier to identify, and creating a catalogue of these and other ads so users can see how much advertisers are paying and who they are targeting.

But many of the changes intended to create more transparency don’t appear to address the most problematic ads purchased last year by Kremlin-backed, online trolls. These ads, referred to as “issue ads,” sought to stir social and political unrest in the United States around issues like Black Lives Matter, not necessarily to promote candidates like Donald Trump.

Still, the announcements Friday come as Facebook prepares for what could be a brutal grilling before the House and Senate Intelligence Committees. The panels are investigating Russia’s suspected interference in the 2016 presidential election, and they’ll also hear from senior executives at Google and Twitter during back-to-back hearings on Nov. 1.

Under the new policy, Facebook is making two new, key demands of its broad universe of advertisers.

First, political campaigns and advocacy groups that seek to run election-time ads about a federal candidate must indicate — to the company and users alike — that they’re doing so. Those ads, when presented to Facebook users, will have a new feature in which viewers can swipe up to learn more about the political candidate.

Meanwhile, Facebook will set up a new hub for all advertisers — political or otherwise — where users can see all current ad campaigns running on the site. For these ads, marketers will also have to share basic demographic targeting information.

Facebook plans to begin testing these new disclosure policies in Canada before rolling them out in the United States in time for the 2018 midterm elections. Initially, they’ll only show active ads, the company said in a blog post Friday. But once the new system rolls out in the U.S., Facebook will begin building a searchable, four-year archive of political ads run on its site.

More from Recode:

Facebook, Google and Twitter might face yet another grilling by U.S. lawmakers angry about their algorithms
What will Facebook, Twitter and Google do about Russia?
Bill Gates is the richest man in the world. This is how he gives away his billions.

Facebook isn’t the only company promising greater transparency around political ads. Twitter, for example, has revealed its own changes designed to make political ads more transparent, similar to Facebook’s new policies. Google might soon do the same. And all of these pledges seem designed with one goal in mind: Staving off federal regulation.

Lawmakers like Sen. Mark Warner, the top Democrat on the Senate Intelligence Committee, are pushing potential new laws that would require large tech and advertising platforms to make much more information available about the political ads they run. But Facebook and its peers haven’t exactly endorsed the plan, called the Honest Ads Act. Instead, they’ve sought to prove they can regulate themselves.

For its part, Facebook disagreed with the assessment that its announcements Friday are meant to ward off the U.S. Congress.

“We are trying to urgently fix the problem,” said Rob Goldman, the company’s vice president of product for ads and pages, in an interview before the announcement. He stressed that the company “feel[s] strongly about what happened.”

Previously, though, Facebook lobbied against more extensive political ad disclosure rules. And the company’s chief executive, Mark Zuckerberg, also initially rejected the influence of Russian trolls on his own platform before ultimately admitting that dismissal was a bad idea. Facebook then promised to hire 1,000 new workers to monitor ads.

Still, the new details announced Friday might not satisfy Facebook’s federal overseers. For one thing, the changes don’t apply to those so-called “issue ads” — think political endeavors around immigration, gun control or gay rights that don’t actually involve a federal candidate by name.

It’s precisely those sort of ads that Russian trolls purchased around the 2016 election. At times, suspicious Kremlin-tied profiles and pages even took both sides of controversial issues in the hopes of creating social and political tensions on the platform. But they would only trigger Facebook’s new transparency guidelines if they mentioned a candidate by name. The new bill by Warner and crew, in contrast, seems to cover these issue-based ads.

And Facebook’s revised system is largely the stuff of self regulation: The burden is on political candidates and campaigns, as well as their allies, to disclose their efforts to Facebook. For now, the company hopes that’s enough — and believes its users, on top of its previous pledges to invest more in people and technology to monitor ads, can spot anyone failing to self-identify as a political advertiser.

Nevertheless, the announcements by Facebook on Friday still amount to a new, major change for the company, as it endeavors to demystify why its users see the ads they do. Even with limited information about ad targeting centralized in one place — data including age and gender — viewers and watchdog groups alike can keep closer watch over the platform.

And Facebook’s Goldman suggested to Recode there could be more to come. Asked about the absence of issue ads in its new policy, he said: “Over time we may roll out features like this in other places or other ways.”

By Tony Romm and Kurt Wagner, Recode.net.

CNBC’s parent NBCUniversal is an investor in Recode’s parent Vox, and the companies have a content-sharing arrangement.

Source: Tech CNBC
Facebook will start requiring more information about political ads — and making it public

Comments are closed.