Homepage / Technology / The surprising approach LinkedIn is using to woo top talent
Amazon says this Prime Day was its biggest shopping event ever Kudlow says President Trump is 'so dissatisfied' with China trade talks that he is keeping the pressure on As stocks regain their footing, an ominous warning looms Goldman Sachs downgrades Clorox to sell, says valuation is 'unsustainably high' How Satya Nadella has spurred a tripling of Microsoft's stock price in just over four years Kudlow says economic growth could top 4% for 'a quarter or two,' more tax cuts could be coming The one chart that explains Netflix’s stunning comeback US housing starts plunge 12% in June to a nine-month low Aerospace titans Boeing and Airbus top $110 billion in orders at Farnborough Target uses Prime Day to its advantage, logging its 'biggest online shopping day' so far this year Billionaire Marc Lasry sees bitcoin reaching up to $40,000 as it becomes more mainstream and easier to trade These are the 10 US airports where you're most likely to be hacked Amazon shares slightly higher as investors await Prime Day results Wreck of Russian warship found, believed to hold gold worth $130 billion A bullish ‘phenomenon’ in bond market is weeks away from fading, top credit strategist says Stocks making the biggest moves premarket: MS, GOOGL, TXN, UAL, NFLX & more Twitter shares up 50% since late April means most upside priced in, analyst says in downgrade EU fines Google $5 billion over Android antitrust abuse Mortgage applications fall 2.5% as buyers struggle to find affordable homes America may not have the tools to counter the next financial crisis, warn Bernanke, Geithner and Paulson Investors are getting spooked as the risk of a no-deal Brexit rises EU expected to fine Google $5 billion over Android antitrust abuse Ex-FBI chief James Comey urges Americans to vote for Democrats in midterm elections Elon Musk apologizes to British cave diver following baseless 'pedo guy' claim Disney, Comcast and Fox: All you need to know about one of the biggest media battles ever Xiaomi shares notch new high after Hong Kong, mainland China stock exchanges reach agreement The trade war is complicating China's efforts to fix its economy European markets set for a strong open amid earnings; Google in focus Hedge fund billionaire Einhorn places sixth in major poker tournament The biggest spender of political ads on Facebook? President Trump Asian stocks poised to gain after Fed's Powell gives upbeat comments; dollar firmer Stocks are setting up to break to new highs Not all FAANG stocks are created equal EU ruling may be too little, too late to stop Google's mobile dominance Cramer explains how Netflix's stock managed to taper its drop after disappointing on earnings Airbnb condemns New York City's 'bellhop politics,' threatens legal retaliation Amazon sellers say they were unfairly suspended right before Prime Day, and now have two bad choices Investor explains why 'duller' tech stocks can have better returns than 'high-flying' tech names Elon Musk is 'thin-skinned and short-tempered,' says tech VC Texas Instruments CEO Brian Crutcher resigns for violating code of conduct Google Cloud Platform fixes issues that took down Spotify, Snapchat and other popular sites Uber exec: We want to become the 'one stop' transportation app 'What a dumb hearing,' says Democrat as Congress grills tech companies on conservative bias Amazon shares rebound, report says Prime Day sales jumped 89 percent in first 12 hours of the event How to put your medical history on your iPhone in less than 5 minutes Investment chief: Watch these two big events in 2018 Even with Netflix slowing, the market rally is likely not over Cramer: Netflix subscriber weakness debunks the 'sky's the limit' theory on the stock Netflix is looking at watch time as a new area of growth, but the competition is stiff Why Nobel laureate Richard Thaler follows Warren Buffett's advice to avoid bitcoin Rolls-Royce is developing tiny 'cockroach' robots to crawl in and fix airplane engines After Netflix plunge, Wall Street analysts forecast just tame returns ahead for the once high-flying FANG group Roku shares rise after analyst raises streaming video company's price target due to customer growth China is investing 9 times more into Europe than into North America, report reveals Amazon says US Prime Day sales 'so far bigger than ever' as glitch is resolved Netflix is on pace for its worst day in two years US lumber producers see huge opportunity, rush to expand San Francisco to consider tax on companies to help homeless Homebuilder sentiment, still high, stalls as tariffs, labor and land drive up costs Powell backs more rate hikes as economy growing 'considerably stronger' Netflix history is filled with big stock declines – like today – followed by bigger rebounds Intel shares get downgraded by Evercore ISI due to rising competition from Nvidia, AMD Petco aims to reinvent the pet store with something you can't buy online Genetic testing is coming of age, but for consumers it's buyer beware Tech 'FAANG' was the most-crowded trade in the world heading into the Netflix implosion, survey shows Netflix weak subscriber growth may indicate a 'maturity wall' that could whack the stock even more: Analyst This chart may be predicting the bull market's demise Wall Street says Netflix's stock plunge is a ‘compelling’ buying opportunity because the streaming giant ‘never misses twice’ Tesla sinks after Musk tweets, again Boeing announces new division devoted to flying taxis Stocks making the biggest move premarket: NFLX, UNH, GS, AMZN, WMT & more Deutsche Bank downgrades Netflix, but says big subscriber miss is not 'thesis changing' IBM is experimenting with a cryptocurrency that’s pegged to the US dollar North Korea and Zimbabwe: A friendship explained Virgin Galactic spinoff Orbit to launch rockets from the UK with space deal Artificial intelligence will create more jobs than it destroys? That’s what PwC says ‘Treasonous’ Trump and ‘Putin’s poodle:' Scathing headlines follow the Trump-Putin summit China’s fintech companies offer ‘enormous’ opportunity, investment manager says Trump's performance at summit with Putin was 'unprecedented,' experts say Walmart and Microsoft link up on cloud technology as they both battle Amazon European stocks seen mixed amid earnings; Fed’s Powell to address Congress How I knew I should quit my day job and run my start-up full-time: Viral website founder China's stocks have been trounced, but the trade war may ultimately be good news for those shares Billionaire tech investor Peter Thiel bets on crypto start-up Block.one Asian shares subdued open after mixed close on Wall Street; energy stocks under pressure Amazon cloud hits snags after Amazon Prime Day downtime Netflix isn't doomed by one quarter unless people start questioning the long-term investor thesis Tech stocks set to sink on Tuesday after rough evening for ‘FANG’ Netflix plummets after missing big on subscriber growth This wristband lets humans control machines with their minds The U.S. has a rocky history convincing Russia to extradite computer criminals Amazon suffers glitches at the start of Prime Day Jeff Bezos is now the richest man in modern history 'The United States has been foolish': Read Trump and Putin's full exchange Goldman Sachs recommends these 5 highly profitable companies — including Nvidia — to combat rising inflation Goldman Sachs releases 'tactical' stock picks for this earnings season Three red flags for Netflix ahead of its earnings report The bond market may be raising recession fears, but don't expect one anytime soon Cramer: Banks are 'making fortunes' but are still as hated as they were during the financial crisis Putin told Trump at summit: Russia never meddled in US election


The surprising approach LinkedIn is using to woo top talent

LinkedIn, the employment social networking site, has a surprising strategy to lure in top talent: Giving prospective employees the chance to show off their musical prowess in an open mic night.

The company-sponsored talent show is the brainchild of Lesley Toche, a diversity strategist at LinkedIn. Toche, who was formerly a recruiter at the company, tells CNBC Make It that the idea came to him when he was planning a networking event to recruit more diverse hires.

He wanted to refrain from the typical networking events, which involve a lot of standing around and talking.

“I couldn’t help but think of how to make it more lively and more fun if we were going to be targeting blacks and Latinos,” says Toche. “Open mics are very common and a safe space within the black culture,” he says.

Plus, hosting an open mic would be a great way to really distinguish the company’s brand, says Toche, and “show the LinkedIn culture versus just talking about it.”

The company held its first open mic event last November and welcomed about 100 attendees. The event was broken up into two parts: One hour of networking upfront, followed by 90 minutes of the talent showcase.

Toche says he pre-identified the talent, which included singers, dancers, musicians and stand-up comics, before opening up the showcase to the audience.

“It really brought everyone together,” he says. “[Current] employees said the event made them feel proud to be at LinkedIn.”

On average, the company hires about three people at a typical networking event, says Toche. At the first event, six people were hired to fill open roles.

One of those hires was Cayman Lowe, who now works for LinkedIn as a relationship manager. At the time, he was living and working as an account manager for a children’s education startup in New York City.

Lowe tells CNBC Make It that a college friend, who was working at LinkedIn’s San Francisco office, called him and invited him to an open mic on the West Coast.

“I wasn’t looking for a job but I wanted to see what my friend did at LinkedIn,” says Lowe. He booked his tickets and arrived in San Francisco two weeks later.

The relationship manager says that he was a bit nervous walking into the event but was immediately put at ease.

“There was such a level of energy. The interaction was relaxed and communal. It was very informal and laid back,” says Lowe.”It felt like an event that was very authentic and didn’t feel like a forced culture.”

Lowe adds that the people who were performing “really resonated with me and didn’t feel premeditated.”

His decision to join the company was bolstered, he says, when he went out for drinks after the event with a few LinkedIn employees.

“They acted the exact same outside of the work event,” he says. “I was able to talk with people about open jobs and hear stories about their career trajectory. I felt like it was a good fit.”

Lowe, who had just gotten married in September, says he started interviewing for open positions about a week after the open mic. The most difficult part, however, was getting his wife on board because she had a “pretty sweet job” in New York City, he says.

“She was freaked out but was very motivating and supportive. We were both a little nervous,” Lowe admits. “But this felt like an intelligent risk and a great opportunity to take that risk.”

Lowe says he was hired a few months later.

Since then, the company has had four open mics in different cities. The headcount has doubled, averaging 200 – 250 attendees, says Toche.

The first two events were for sales professionals, he says, but they recently started doing events for engineering professionals as well.

So far, they have hired six engineers from the open mic, says Toche. This is particularly notable because blacksand Latinos comprise a small percentage of this field in Silicon Valley.

Although the company’s open mic targets engagement within these two communities, everyone is allowed to attend the event and apply for open positions.

Toche explains that as LinkedIn’s recruiting has gained momentum, they are now looking to expand the company’s open mic to other locations, including Dublin, Ireland.

Other companies have also been inspired by the company’s talent show, says Toche. He points to Twitter, which has held a poetry night, Lyft, which had a live band perform for prospective hires and Netflix, which gave job seekers a behind-the-scenes look at what goes on in their studio.

“It’s about figuring out what works for your company. It’s really important that you find the style and event that reflects your culture,” says Toche. “At LinkedIn, it’s about creating a space for our employees where they feel like they belong so we showcase our company in an authentic way.”

Like this story? Like CNBC Make It on Facebook.

See also:

Microsoft and LinkedIn HR execs reveal the right time to bring up salary in an interview

LinkedIn HR exec says this is the No. 1 mistake people make during the hiring process

How to impress your boss in 7 seconds

Source: Tech CNBC
The surprising approach LinkedIn is using to woo top talent

Comments are closed.