Fitbit is reportedly working on a smartwatch for kids, according to a Tuesday Bloomberg report, as the company faces increasing pressure from Apple’s push into health tech.
The line of child-sized wearables has apparently been under discussion for months.
It’s unclear how the smartwatch would differ from Fitbit wearables already on the market, which offer fitness tracking and glucose monitoring through a partnership with Dexcom and a recent investment in start-up Sano.
But there’s reason for Fitbit to expand its offering.
Apple continues to push into the health tech space with expanded features for the Apple Watch.
The FDA approved in November an Apple Watch band with embedded EKG monitoring technology.
Read the full Bloomberg report.
Source: Tech CNBC
Fitbit is reportedly working on a smartwatch for kids