When you hear “business software” or a report your mind might wander to binders full of spreadsheets and charts. Or perhaps conference rooms brimming with executives trawling over slides. These images miss an important aspect: the capability to add value to business.
New technologies are helping to revolutionize the way businesses use software and report. Cognitive software and machine learning will take care of the mundane tasks, giving humans to concentrate on interesting, value-driven tasks.
The winners of the new era will define what it means to be a “product-led” company in the fullest sense. They will use their products as engines to attract customers, retention and expansion. To do this, they will need to incorporate PLG into the method they design, develop, and deliver their products.