Thousands of Apple users around the world lined up to get their hands on the new iPhone X that became available in major markets on Friday.

The iPhone X, Apple’s 10th anniversary offering, is loaded with plenty of high-end hardware and new features, including Face ID that unlocks the phone when users look at it. It is also pricey, starting at $999 for the entry-level model.

According to Apple, the handset will be available Friday in more than 50 markets, including China, the U.S., the U.K., Singapore, Australia, India and Japan.

Tim Cook told CNBC on Thursday that the iPhone X, from an order perspective, is “off to a very strong start.“

That followed a muted launch for the iPhone 8 in September.

In Australia, people started queuing early outside the Apple Store in Sydney Central. As more people showed up, the line grew and went around the corner and stretched down several blocks as users waited for the store to open, following the release of the iPhone-maker’s fourth-quarter numbers.

Reuters reported that around 400 people had lined up outside the flagship store in Sydney and some were looking to flip their brand new smartphones for as much as 3,000 Australian dollars ($2,313.92) each.

Tweet: That’s how long the queue gets #Apple #iPhoneX launch in #Sydney #AppleStore

Tweet: Outside Apple on George St. now. Only a couple of mins after the launch.

The practice of buying new iPhones early, before they are sold out, and then re-selling them at a higher price is fairly common, particularly in the Greater China region. Last year, scalpers in Hong Kong were re-selling some iPhone 7 Plus handsets for as much as $1,933 versus Apple’s suggested retail price of $769.

In Singapore, a huge crowd gathered by Thursday evening in front of the Apple Store on Orchard Road. According to one report, users apparently stood in line as early as Wednesday.

Tweet: #iPhoneX line in Singapore at 6:45AM

Some even traveled to Singapore from nearby countries like Thailand to buy the newest iPhone. Apple has not indicated when the iPhone X will be available in Thailand.

Tweet: These two guys from Thailand are the first people in Singapore to get their hands on the iPhone X!

The line in front of the Apple Store in Tokyo was also sizable. According to reports, more than 500 people already queued before Friday’s release.

Tweet: Already a block down from the Tokyo Ginza Apple Store and the line for iphoneX is still going

In the United States, some reportedly fought outside the San Francisco Apple Store to figure out who was first in line. Others used the hype around the iPhone X to make some fast cash by offering to stand in line for enthusiasts.

Tweet: 6 people already in line at the #Apple store in San Francisco for tomorrow’s #iPhoneX launch. And they’re fighting about who’s first. @CNET

Tweet: Three friends who are each getting $250 to hold someone’s place at the #iPhoneX line at Apple’s flagship store in San Francisco.

The line outside the Apple Store on 5th Avenue in New York City stretched almost an entire block.

Tweet: As expected lines have formed outside Apple’s 5th Ave Store. Stretches all the way down 58 and Madison. #iPhoneX

Tweet: Boston Apple Store, 6pm: people in line thru the night waiting for iPhoneX delivery

According to one report, by early Thursday afternoon, a little over a half a dozen men were in the queue outside the flagship Apple Store in London. The outlet reported that the first person in the line had been there since Tuesday, after initially turning up on both Sunday and Monday.

Tweet: People are already queuing at the Regent Street London Apple Store for the iPhone X. One guy been here since Tues, an employee tells me.

Tweet: Line for the iPhone X tomorrow Apple London Cola para comprar el iPhone X mañana #Londres

—CNBC’s Josh Lipton and Jim Cramer contributed to this report.