Homepage / Technology / Zuckerberg's purchase of Instagram was the perfect 'teen and millennial hedge' for Facebook
test Due Diligence Blog Digital Data Rooms for the Netherlands Board Room Apps Secure Board Management With Secure Board Portals What Happens at Board of Directors Meetings? Board Room Software Review How to Prepare Board Rooms for Effective Board Meetings Board Room Software Boosts Performance and Communication Selecting a Secure Data Room Review Local Data Room Service Review How to Find the Best Virtual Data Room Review What to Look for in a Data Room uk Provider Document Storage and Distribution Software Everything About VDRs Corporate Software Advantages How to Choose a Virtual Data Room Provider The Most Secure Way to Transfer Files How to Manage Online Board Meetings Benefits Virtual Data Room Solutions – Must-Haves for M&A and Due Diligence Best Data Room Functions for the Different Types of Industries How to Choose a VDR Software Provider How to Choose an Online Board Portal The Benefits of a Boardroom Review Board Room Online Solutions – How to Get the Most Out of Your Board Meetings Why You Need a Board Room How a Board Room Blog Can Transform Your Business Choosing the Best Board Room Format How to Have Productive and Engaging Board Directors Meetings Choosing the Right Virtual Data Room How to Keep Safe Documents Storage Teaching Kids About Online Safety Avoid Costly Mistakes With Free Data Room Services Corporate Virtual Data Secure Online Data Rooms Solutions How to Keep Share, Edit and Delete Your Data Safe Virtual Data Room Software Secrets for M&A Due Diligence What to Look For in Boardroom Providers Board of Directors Blog Posts How to Deliver Value at Your Board Meetings How to Have Effective Board Meetings Responsibilities of Board Members Deal Management – How to Effectively Manage a Complex Sales Pipeline Data Rooms For Mergers And Acquisitions How to Have a Successful Board Room Meeting Choosing a Board Room Service Provider What is a Board Room Service? Board Room Software Review – Choosing the Best Portal for Mother Board Meetings Why a Board Room Providers Review Is Important What Is a Board Room Review? Venture Software for VC Firms What Is an Assessment Report? The Importance of a Tech Audit Popular Business Applications What to Look For in a Data Room App What Are Business Applications? How to Choose a Virtual Data Room How to Plan a Data Room Review Coronavirus Guide What is a Virtual Data Room? What Is Data Science? What Is an Operating System? Turbotax Small Business Review How Online VDRs Are Used in M&A Deals Why Choose VDR Software? The Power of Business Software The Benefits of a Software Board Online Data Room Review The Importance of Tech Knowledge Improving Accuracy of Financial Data Online Business Records – How to Keep Your Online Business Records Accurate and Secure What is a Board Portal De? DealRoom Review – A Review of VDR Software M&A Due Diligence for Private Companies The Virtual Data Room Review Why Companies Use a Data Room Review to Facilitate M&A Transactions The Best File Sharing Services How Online VDRs Are Used in M&A Deals Best Virtual Data Room How to Choose a Best Board Room Provider Choosing a Data Room for Due Diligence What Is a Data Room Business Software? Best Data Room Providers Review Data Room Providers Review Mostbet Tr Resmî Web Sitesinde Giriş Ve Kayıt Olm Kumar Oynamak Için En Iyi Yerdir The Benefits of Cloud Data Services for Enterprises Online Data Room and SSL How to Build a Diverse Board of Directors Best Virtual Data Review A Data Room Service Review How Runn Makes Project Data Accessible, Accurate and Shareable Five Pillars of Information Protection The Importance of Online Business Reports Benefits of Colocation Services Virtual Data Rooms Guide Choosing a Business Virtual Data Room Choosing the Right VDR Service Review How to Conduct a Virtual Data Room Review Glory Online Casino Türkiye En Iyi Oyunları Ve Bahisleri Olan Kumarhane

Technology

Zuckerberg's purchase of Instagram was the perfect 'teen and millennial hedge' for Facebook

Instagram is hanging on to a demographic that’s rapidly abandoning the Facebook platform, according to a new RBC Capital Markets survey, making Mark Zuckerberg’s buy of the photo-sharing app “one of the best acquisitions in internet history” according to one analyst.

“We clearly see a fade amongst the 13- to 18-year-olds in usage of Facebook, and I think most people would probably intuitively feel that that’s happening,” Mark Mahaney, lead internet analyst at RBC, told CNBC’s “Power Lunch” Monday.

73 percent of survey respondents between the ages of 13 and 18 had an Instagram account. Only 57 percent had a Facebook account.

Both social media platforms dropped in usage among that youngest cohort in the six months preceding the report, but Facebook took a much larger hit than Instagram. In June, RBC found 81 percent of 13- to 18-year-olds had Instagram accounts and 75 percent had Facebook accounts.

Instagram, then, is “the teen and millennial hedge for Facebook,” Mahaney said.

The RBC survey is relatively new, now in its third six-month iteration, so it’s not yet clear from the survey how users grow into our out of particular social media platforms. Mahaney said it’s possible those 13- to 18-year-olds will get older and return to the Facebook platform.

“It’s going to be like a utility. People like utilities — there’s no emotional attachment to a utility, but you’ll use it as a utility to keep in contact with extended family and friends,” Mahaney said. “But the hearts for young people clearly are with Snapchat, the hearts clearly are with Instagram.”

To be sure, Facebook still far outpaces Instagram, Twitter and Snapchat in percent of U.S. internet users with an account.

According to the survey, 91 percent of all U.S. internet users have a Facebook account. Instagram comes in at only 47 percent of all U.S. internet users, Twitter at 42 percent and Snapchat at 31 percent.

Source: Tech CNBC
Zuckerberg's purchase of Instagram was the perfect 'teen and millennial hedge' for Facebook

Comments are closed.