Homepage / Technology / Meet the former pastor who now makes $2 million a year thanks to Facebook
Amazon says this Prime Day was its biggest shopping event ever Kudlow says President Trump is 'so dissatisfied' with China trade talks that he is keeping the pressure on As stocks regain their footing, an ominous warning looms Goldman Sachs downgrades Clorox to sell, says valuation is 'unsustainably high' How Satya Nadella has spurred a tripling of Microsoft's stock price in just over four years Kudlow says economic growth could top 4% for 'a quarter or two,' more tax cuts could be coming The one chart that explains Netflix’s stunning comeback US housing starts plunge 12% in June to a nine-month low Aerospace titans Boeing and Airbus top $110 billion in orders at Farnborough Target uses Prime Day to its advantage, logging its 'biggest online shopping day' so far this year Billionaire Marc Lasry sees bitcoin reaching up to $40,000 as it becomes more mainstream and easier to trade These are the 10 US airports where you're most likely to be hacked Amazon shares slightly higher as investors await Prime Day results Wreck of Russian warship found, believed to hold gold worth $130 billion A bullish ‘phenomenon’ in bond market is weeks away from fading, top credit strategist says Stocks making the biggest moves premarket: MS, GOOGL, TXN, UAL, NFLX & more Twitter shares up 50% since late April means most upside priced in, analyst says in downgrade EU fines Google $5 billion over Android antitrust abuse Mortgage applications fall 2.5% as buyers struggle to find affordable homes America may not have the tools to counter the next financial crisis, warn Bernanke, Geithner and Paulson Investors are getting spooked as the risk of a no-deal Brexit rises EU expected to fine Google $5 billion over Android antitrust abuse Ex-FBI chief James Comey urges Americans to vote for Democrats in midterm elections Elon Musk apologizes to British cave diver following baseless 'pedo guy' claim Disney, Comcast and Fox: All you need to know about one of the biggest media battles ever Xiaomi shares notch new high after Hong Kong, mainland China stock exchanges reach agreement The trade war is complicating China's efforts to fix its economy European markets set for a strong open amid earnings; Google in focus Hedge fund billionaire Einhorn places sixth in major poker tournament The biggest spender of political ads on Facebook? President Trump Asian stocks poised to gain after Fed's Powell gives upbeat comments; dollar firmer Stocks are setting up to break to new highs Not all FAANG stocks are created equal EU ruling may be too little, too late to stop Google's mobile dominance Cramer explains how Netflix's stock managed to taper its drop after disappointing on earnings Airbnb condemns New York City's 'bellhop politics,' threatens legal retaliation Amazon sellers say they were unfairly suspended right before Prime Day, and now have two bad choices Investor explains why 'duller' tech stocks can have better returns than 'high-flying' tech names Elon Musk is 'thin-skinned and short-tempered,' says tech VC Texas Instruments CEO Brian Crutcher resigns for violating code of conduct Google Cloud Platform fixes issues that took down Spotify, Snapchat and other popular sites Uber exec: We want to become the 'one stop' transportation app 'What a dumb hearing,' says Democrat as Congress grills tech companies on conservative bias Amazon shares rebound, report says Prime Day sales jumped 89 percent in first 12 hours of the event How to put your medical history on your iPhone in less than 5 minutes Investment chief: Watch these two big events in 2018 Even with Netflix slowing, the market rally is likely not over Cramer: Netflix subscriber weakness debunks the 'sky's the limit' theory on the stock Netflix is looking at watch time as a new area of growth, but the competition is stiff Why Nobel laureate Richard Thaler follows Warren Buffett's advice to avoid bitcoin Rolls-Royce is developing tiny 'cockroach' robots to crawl in and fix airplane engines After Netflix plunge, Wall Street analysts forecast just tame returns ahead for the once high-flying FANG group Roku shares rise after analyst raises streaming video company's price target due to customer growth China is investing 9 times more into Europe than into North America, report reveals Amazon says US Prime Day sales 'so far bigger than ever' as glitch is resolved Netflix is on pace for its worst day in two years US lumber producers see huge opportunity, rush to expand San Francisco to consider tax on companies to help homeless Homebuilder sentiment, still high, stalls as tariffs, labor and land drive up costs Powell backs more rate hikes as economy growing 'considerably stronger' Netflix history is filled with big stock declines – like today – followed by bigger rebounds Intel shares get downgraded by Evercore ISI due to rising competition from Nvidia, AMD Petco aims to reinvent the pet store with something you can't buy online Genetic testing is coming of age, but for consumers it's buyer beware Tech 'FAANG' was the most-crowded trade in the world heading into the Netflix implosion, survey shows Netflix weak subscriber growth may indicate a 'maturity wall' that could whack the stock even more: Analyst This chart may be predicting the bull market's demise Wall Street says Netflix's stock plunge is a ‘compelling’ buying opportunity because the streaming giant ‘never misses twice’ Tesla sinks after Musk tweets, again Boeing announces new division devoted to flying taxis Stocks making the biggest move premarket: NFLX, UNH, GS, AMZN, WMT & more Deutsche Bank downgrades Netflix, but says big subscriber miss is not 'thesis changing' IBM is experimenting with a cryptocurrency that’s pegged to the US dollar North Korea and Zimbabwe: A friendship explained Virgin Galactic spinoff Orbit to launch rockets from the UK with space deal Artificial intelligence will create more jobs than it destroys? That’s what PwC says ‘Treasonous’ Trump and ‘Putin’s poodle:' Scathing headlines follow the Trump-Putin summit China’s fintech companies offer ‘enormous’ opportunity, investment manager says Trump's performance at summit with Putin was 'unprecedented,' experts say Walmart and Microsoft link up on cloud technology as they both battle Amazon European stocks seen mixed amid earnings; Fed’s Powell to address Congress How I knew I should quit my day job and run my start-up full-time: Viral website founder China's stocks have been trounced, but the trade war may ultimately be good news for those shares Billionaire tech investor Peter Thiel bets on crypto start-up Block.one Asian shares subdued open after mixed close on Wall Street; energy stocks under pressure Amazon cloud hits snags after Amazon Prime Day downtime Netflix isn't doomed by one quarter unless people start questioning the long-term investor thesis Tech stocks set to sink on Tuesday after rough evening for ‘FANG’ Netflix plummets after missing big on subscriber growth This wristband lets humans control machines with their minds The U.S. has a rocky history convincing Russia to extradite computer criminals Amazon suffers glitches at the start of Prime Day Jeff Bezos is now the richest man in modern history 'The United States has been foolish': Read Trump and Putin's full exchange Goldman Sachs recommends these 5 highly profitable companies — including Nvidia — to combat rising inflation Goldman Sachs releases 'tactical' stock picks for this earnings season Three red flags for Netflix ahead of its earnings report The bond market may be raising recession fears, but don't expect one anytime soon Cramer: Banks are 'making fortunes' but are still as hated as they were during the financial crisis Putin told Trump at summit: Russia never meddled in US election

Technology

Meet the former pastor who now makes $2 million a year thanks to Facebook

Although it may sound like a too-good-to-be true deal, Nicholas Kusmich did quit his day job to earn millions online.

Kusmich, who runs a Facebook marketing agency called H2H Media Group — as well as doing personal consulting — was a Protestant pastor for 14 years in Toronto. He took a small salary of about $23,000 (Canadian $30,000) per year.

Now, with his new work, he says he earned $2.1 million in 2016, and is on track to earn $2.6 million this year.

“When I originally felt a calling, it was because I wanted to help people,” Kusmich said. “My narrative at the time told me, ‘You should go into pastoring.’ I had a congregation of about 100 people.”

“But the primary reason I wanted to do it was to touch and help people,” he continued. “Pastoring taught me how to help and speak. I’m still able to reach and touch and help and hold people, but from a much greater scale.”

The former pastor stumbled upon online marketing in 2010 when he was looking for ways to supplement his income. After taking a few classes and reading blogs, he learned the easiest way to make money online was to sell a niche product.

“The training I took taught me to find a niche that had a huge consumer base where people were spending millions and millions of dollars,” Kusmich said. “It’s an easier thing to sell something in that space rather than try to sell tomatoes in a tomato garden.”

Since he was interested in natural health remedies, Kusmich wrote an e-book on how to lose weight, and sold it for $20 to $30 a copy. He used a pen name so his congregants wouldn’t know his side business. After selling a few hundred copies, he realized it wasn’t going to be a “huge mass of success.”

However, he decided to turn the e-book into an online course, which cost up to $197. Kusmich used the e-book, Facebook advertising and other social media techniques to market the classes. Eventually it caught the eye of another company working with former “Biggest Loser” winners, who bought the content and other assets from him for $25,000.

“I got pretty good at it, and thought if I can help myself, I could do this for others,” Kusmich said. It gave me the confidence and credibility and skill set to say I know what I’m doing here.”

In early 2015 Kusmich started H2H Media Group, which consults and runs Facebook advertising for businesses. He decided to specialize on the platform because he felt it had the most promise. Although he was concerned about giving up a small yet stable salary, his girlfriend at the time (who later became his wife) helped him realize Facebook marketing was what truly made him happy.

“I was presented with an opportunity where I could do Facebook and all these other social media, or I could triple down and really own the Facebook space,” he explained. “Mid-2015 I decided Facebook would be the only channel where we operate all of our services on, but all of our training we do is theoretical to all social.”

Today, Kusmich makes most of his money doing Facebook advertising consulting, including two-day intensive classes where he and his team build Facebook campaigns for clients, doing in-office training or fleshing out existing programs.

He also has online courses for businesses and writes books. In addition, he manages Facebook marketing for a handful of clients. Kusmich started out working with “thought leaders,” which at that time he said was an “affluent underserved space,” including the coaching division of the Tony Robbins Group (Robbins-Madanes Group), Joe Polish and Deepak Chopra and the Chopra Institute. As more thought leaders emerged, he moved toward ecommerce companies, such as the Dollar Beard Club, Radha Beauty and RTA Cabinets.

Being a pastor prepared him by forcing him to deal with all kinds of people and to learn how to be honest while also constructive, which he believes sets his company apart.

“A lot of marketers get a real bad name,” he said. ‘[Author] Seth Godin makes this claim that all marketers are liars, which I think there is some truth to it. In the online space, there’s a lot of slime. People renting Lamborghinis and saying, ‘This is my car.’ I made it a point that we wanted to be authentic, true and transparent.”

Giving all those sermons helped a bit as well.

“If I hadn’t spoken on a stage every Sunday for 52 weeks a year for 14 years, I wouldn’t be able to do what I do now,” he said, laughing.

Source: Tech CNBC
Meet the former pastor who now makes million a year thanks to Facebook

Comments are closed.