Homepage / Technology / How the music industry is using technology to bring deceased musicians back to life, on stage
US says joint South Korea war games not on the negotiating table Air Berlin aims for asset sales to at least two buyers by end-Sept – CEO Here's how bike-sharing can help Hong Kong: Gobee.bike CEO HBO social media accounts hacked in another cyber-attack after 'Game of Thrones' scripts stolen Australia's Hanson wears burqa to parliament in bid to ban them Apple's Tim Cook 'disagrees' with Donald Trump's take on neo-Nazi violence in Charlottesville Beijing to Chinese companies: Stop using weird names Beijing has a $12 billion plan to revamp a state firm. It might not matter Racist video from China's official press agency mocks Indians Asia has been the world's economic miracle. Three countries are threatening that Trump promised to seek Seoul's approval before acting against North Korea: South Korea president Forget North Korea — here's the Asia flashpoint that really has analysts worried Global trade has been booming — but that may be about to fall apart Steve Bannon reportedly says the US is already in an 'economic war' with China This is what Internet companies are doing to exile white supremacists Asian shares to digest Fed minutes as political turmoil weighs on the dollar Cramer Remix: These stocks are in the perfect sweet spot of the market Cramer finds 3 retailers that can win in this new Amazon-plagued environment Google buys a start-up whose apps change your hair color in selfies High-profile investors, including Laurene Powell Jobs, just put $80 million into Color Genomics Facebook shut down an internal pro-Trump discussion group because of harassment, says report Cramer: Here's why the market is still sky-high despite Trump's troubles Here's how the Fed's decisions will begin impacting the market How companies like Google and Facebook are standing up to neo-Nazis and other hate groups Facebook CEO Mark Zuckerberg: It should be obvious that neo-Nazis are wrong Why it's going to be tough to get a rally in retail this year Sell-off in generic drugmakers a buying opportunity for this one, Citi says An inside look at Ford’s $1 billion bet on Argo A.I. Cisco slides after revenue beat Traders are getting excited about Alibaba earnings Trump's attack on Amazon has some basis in truth Self-made millionaire Gary Vaynerchuk: Don't raise money—make money A new $702 Nokia high-end smartphone unveiled ahead of Apple, Samsung launches The judge in the Uber-Waymo case suggests Uber lawyers 'misled the court' Josh Brown: Here’s why the market is mostly ignoring the Trump chaos Why IBM sends its best employees abroad for four weeks Two hobbyists built an electric car from spare parts. Now they're going after a record set by Tesla Shipping company Maersk says a huge cyberattack could cost it up to $300 million A start-up is suggesting a fix to the health-care morass Bill Ackman is getting worried about geopolitical risk, buys protection against market drop This state is the robot capital of America Google Home one-ups Amazon Echo, now lets you call phones Top CEOs jump from Trump, disband strategic council of corporate giants The energy sector has tumbled 16 percent this year — is it time to buy? How Jeff Bezos' 'two pizza rule' can help you hold more productive meetings Here's who's in and out of Trump's economic advisory councils after Charlottesville violence Chinese takeovers of US companies plummet this year amid tough Trump talk The man helping companies like Wawa and McDonald's make winning decisions using big data Cash is dead and drones deliver groceries: This is the future, according to Blockchain CEO This market rally is on ‘borrowed time’: Strategist Cramer: The market is 'completely divorced' from Trump SunTrust predicts Snap will plunge more than 20% on Facebook competition The Essential phone — backed by Amazon — will reportedly start shipping next week Billionaire Richard Branson weighs in on the idea of free cash handouts Your first trade for Wednesday, August 16 Another ‘Game of Thrones’ episode has leaked online Goldman has a new favorite biotech because of potential Alzheimer's blockbuster Google’s spacecraft challenge offers finalists an extra $4.75m as it extends mission deadline The stock that’s surged 150 percent this year – and could rise even higher Tencent results blow past forecasts on strength in games, WeChat Apple is bringing a billion-dollar checkbook to Hollywood, and wants to buy 10 TV shows UK defends ‘frictionless’ post-Brexit Irish border as mutually beneficial Atlanta Fed president: Great Recession caused people to distrust long-term investments Russian ex-minister accuses Putin lieutenant of framing him Early movers: TGT, UNH, MYL, FB, AMZN, GOOGL, WFC, URBN & more Trump rips Amazon, says it causes 'great damage to tax paying retailers'; shares drop Superior dividends and great valuations: why investors should consider oil stocks Donald Trump's 'mafia connections' blocked his bid to open Sydney casino 30 years ago Fog lifting for Maersk as CEO gives upbeat shipping forecast UK unemployment falls again to lowest since 1975, wage growth still lacklustre ECB's Draghi will not deliver fresh policy steer at Jackson Hole: Sources Our top competitor is piracy, not TV, says Netflix competitor Uber investor Shervin Pishevar claims Benchmark wants to remove Arianna Huffington from the board First far-right party set to enter German parliament since 1945 claims Merkel’s days are numbered China has got to fix its debt problem, the IMF says India, China soldiers involved in border altercation: Indian sources Britain is now seeking a Brexit without borders for Northern Ireland Dollar climbs on stronger-than-expected US retail sales as Asia markets await earnings The DOJ is demanding IDs of people who visited anti-Trump site, but web host won't comply Cramer Remix: The one stock to buy into any real weakness Companies are buying bitcoin to pay off hackers, says top cybersecurity CEO Cramer: Why the Yelp-GrubHub partnership is a match made in heaven These slides from Google's diversity training program help explain why fired engineer felt silenced Cramer's charts uncover which wild moves in semiconductor stocks are telling the truth This was the alt-right’s favorite chat app. Then came Charlottesville. Cramer uses fantasy football to teach investors the cardinal rules of diversification Uber’s head of its developer platform, Chris Saad, is leaving the company Energy stocks may be a drag on the bull market this fall The market's fear gauge could quintuple by Halloween, strategist warns Airlines want tighter control of alcohol sales in British airports Apple has a surprising new growth engine Here’s why one technical trader is picking bitcoin over gold Obama's response to Charlottesville is about to be the most popular tweet of all time David Tepper, manager of $17 billion, loves tech stocks; here are his favorites A 20-year VC explains what really happens in the boardrooms of venture-backed companies Home Depot shares drop as Wall Street fears it may no longer be 'Amazon-proof' Amazon faces a tax fight in South Carolina that could change how online sellers do business Unsealed texts show Travis Kalanick was cocky about China before Uber got creamed there Here's why venture capitalists are so grumpy these days GoDaddy CEO: We booted the neo-Nazi Daily Stormer website for inciting violence

Technology

How the music industry is using technology to bring deceased musicians back to life, on stage

Heavy metal singer Ronnie James Dio died from stomach cancer in 2010.

Fast forward seven years, and fans will be able to catch him on tour.

While the singer himself will not personally return to the stage, his hologram will soon embark on the “Dio Returns” world tour. The idea — part of a trend that has brought the likes of Tupac Shakur’s and Michael Jackson to the stage — is the brainchild of hologram company Eyellusion, and the singer’s widow and former manager, Wendy Dio.

“After several meetings, we agreed to make a hologram of Ronnie, and made a debut at the Wacken Festival in Germany in August 2016,” said Dio, who is president of Niji Entertainment Group. “After receiving a great response we decided to tour.”

Virtual images of deceased musicians have been used before in live performances, as in the case of Tupac’s 2012 appearance at Coachella, 16 years after his death. Yet most of those have been one-off performances.

The “Dio Returns” tour will travel the world and may include as many as 100 dates. That makes it a far more complicated venture than a single festival appearance. If successful, the tour could create a new template for departed artists to return to the concert stage via hologram.

“You’re never going to make everyone happy,” said Leslie Richin, social media editor at Billboard and Spin. “But if the demand is there, and the approval is there, we will certainly see more holograms touring in the future.”

Jeff Brown, a partner in the Chicago office of the Michael Best law firm and a specialist in intellectual property matters, said it may well happen. However, he cautioned that there’s more to holographic tours than simply turning on a projector on from city to city.

“If they can get an arena full of ticket buyers putting up metal horns to a Dio hologram, that will be incredible,” Brown told CNBC.

However, the legal hurdles can be daunting. When a performer dies, the name, image and likeness rights held while they were alive may or may not still apply, and those rights must be secured. Brown added that if the hologram is created with third party images, it’s necessary to acquire those rights as well.

There’s also the added legal layers of performance rights, musical composition rights and trademark rights in the individual performer’s name.

Eyellusion CEO Jeff Pezzuti explained that the technological hurdles that must be overcome aren’t small either. His company is overseen by special effects artist Scott Ross, formerly of Lucasfilm, and co-founder of Digital Domain with “Avatar” director James Cameron.

“We scour archive footage and photos, then build several physical models that can be scanned and animated,” he told CNBC.

“The actual display of the hologram involves use of an invisible film that is stretched at an angle with an LED projector, projecting an image onto it to create the 3-D effect and illusion,” he explained. “This is an incredibly complicated process.”

Pezzuti said other artists, as well as the estates of deceased ones, have approached Eyellusion for similar treatment as album sales dwindle and revenue streams dry up. Yet many live artists are not up for the punishing physical demands of a 100-day world tour — especially older performers.

“Some don’t want to tour as extensively, or they want to create unique live music experiences,” Pezzuti said, adding that holograms and the use of technology “open up a realm of possibilities” beyond a simple live music show.

Eyellusion is aiming to raise $1.5 million in a first round of venture capital funding. He described the company as being led primarily by music fans, and he sees its overall mission as one of delivering artist legacies to future generations.

“This is an entirely new frontier in live music, and we believe it is the future,” Pezzuti said.

Source: Tech CNBC
How the music industry is using technology to bring deceased musicians back to life, on stage

Comments are closed.