Homepage / Technology / Why Apple saved its cheapest iPhone
Amazon says this Prime Day was its biggest shopping event ever Kudlow says President Trump is 'so dissatisfied' with China trade talks that he is keeping the pressure on As stocks regain their footing, an ominous warning looms Goldman Sachs downgrades Clorox to sell, says valuation is 'unsustainably high' How Satya Nadella has spurred a tripling of Microsoft's stock price in just over four years Kudlow says economic growth could top 4% for 'a quarter or two,' more tax cuts could be coming The one chart that explains Netflix’s stunning comeback US housing starts plunge 12% in June to a nine-month low Aerospace titans Boeing and Airbus top $110 billion in orders at Farnborough Target uses Prime Day to its advantage, logging its 'biggest online shopping day' so far this year Billionaire Marc Lasry sees bitcoin reaching up to $40,000 as it becomes more mainstream and easier to trade These are the 10 US airports where you're most likely to be hacked Amazon shares slightly higher as investors await Prime Day results Wreck of Russian warship found, believed to hold gold worth $130 billion A bullish ‘phenomenon’ in bond market is weeks away from fading, top credit strategist says Stocks making the biggest moves premarket: MS, GOOGL, TXN, UAL, NFLX & more Twitter shares up 50% since late April means most upside priced in, analyst says in downgrade EU fines Google $5 billion over Android antitrust abuse Mortgage applications fall 2.5% as buyers struggle to find affordable homes America may not have the tools to counter the next financial crisis, warn Bernanke, Geithner and Paulson Investors are getting spooked as the risk of a no-deal Brexit rises EU expected to fine Google $5 billion over Android antitrust abuse Ex-FBI chief James Comey urges Americans to vote for Democrats in midterm elections Elon Musk apologizes to British cave diver following baseless 'pedo guy' claim Disney, Comcast and Fox: All you need to know about one of the biggest media battles ever Xiaomi shares notch new high after Hong Kong, mainland China stock exchanges reach agreement The trade war is complicating China's efforts to fix its economy European markets set for a strong open amid earnings; Google in focus Hedge fund billionaire Einhorn places sixth in major poker tournament The biggest spender of political ads on Facebook? President Trump Asian stocks poised to gain after Fed's Powell gives upbeat comments; dollar firmer Stocks are setting up to break to new highs Not all FAANG stocks are created equal EU ruling may be too little, too late to stop Google's mobile dominance Cramer explains how Netflix's stock managed to taper its drop after disappointing on earnings Airbnb condemns New York City's 'bellhop politics,' threatens legal retaliation Amazon sellers say they were unfairly suspended right before Prime Day, and now have two bad choices Investor explains why 'duller' tech stocks can have better returns than 'high-flying' tech names Elon Musk is 'thin-skinned and short-tempered,' says tech VC Texas Instruments CEO Brian Crutcher resigns for violating code of conduct Google Cloud Platform fixes issues that took down Spotify, Snapchat and other popular sites Uber exec: We want to become the 'one stop' transportation app 'What a dumb hearing,' says Democrat as Congress grills tech companies on conservative bias Amazon shares rebound, report says Prime Day sales jumped 89 percent in first 12 hours of the event How to put your medical history on your iPhone in less than 5 minutes Investment chief: Watch these two big events in 2018 Even with Netflix slowing, the market rally is likely not over Cramer: Netflix subscriber weakness debunks the 'sky's the limit' theory on the stock Netflix is looking at watch time as a new area of growth, but the competition is stiff Why Nobel laureate Richard Thaler follows Warren Buffett's advice to avoid bitcoin Rolls-Royce is developing tiny 'cockroach' robots to crawl in and fix airplane engines After Netflix plunge, Wall Street analysts forecast just tame returns ahead for the once high-flying FANG group Roku shares rise after analyst raises streaming video company's price target due to customer growth China is investing 9 times more into Europe than into North America, report reveals Amazon says US Prime Day sales 'so far bigger than ever' as glitch is resolved Netflix is on pace for its worst day in two years US lumber producers see huge opportunity, rush to expand San Francisco to consider tax on companies to help homeless Homebuilder sentiment, still high, stalls as tariffs, labor and land drive up costs Powell backs more rate hikes as economy growing 'considerably stronger' Netflix history is filled with big stock declines – like today – followed by bigger rebounds Intel shares get downgraded by Evercore ISI due to rising competition from Nvidia, AMD Petco aims to reinvent the pet store with something you can't buy online Genetic testing is coming of age, but for consumers it's buyer beware Tech 'FAANG' was the most-crowded trade in the world heading into the Netflix implosion, survey shows Netflix weak subscriber growth may indicate a 'maturity wall' that could whack the stock even more: Analyst This chart may be predicting the bull market's demise Wall Street says Netflix's stock plunge is a ‘compelling’ buying opportunity because the streaming giant ‘never misses twice’ Tesla sinks after Musk tweets, again Boeing announces new division devoted to flying taxis Stocks making the biggest move premarket: NFLX, UNH, GS, AMZN, WMT & more Deutsche Bank downgrades Netflix, but says big subscriber miss is not 'thesis changing' IBM is experimenting with a cryptocurrency that’s pegged to the US dollar North Korea and Zimbabwe: A friendship explained Virgin Galactic spinoff Orbit to launch rockets from the UK with space deal Artificial intelligence will create more jobs than it destroys? That’s what PwC says ‘Treasonous’ Trump and ‘Putin’s poodle:' Scathing headlines follow the Trump-Putin summit China’s fintech companies offer ‘enormous’ opportunity, investment manager says Trump's performance at summit with Putin was 'unprecedented,' experts say Walmart and Microsoft link up on cloud technology as they both battle Amazon European stocks seen mixed amid earnings; Fed’s Powell to address Congress How I knew I should quit my day job and run my start-up full-time: Viral website founder China's stocks have been trounced, but the trade war may ultimately be good news for those shares Billionaire tech investor Peter Thiel bets on crypto start-up Block.one Asian shares subdued open after mixed close on Wall Street; energy stocks under pressure Amazon cloud hits snags after Amazon Prime Day downtime Netflix isn't doomed by one quarter unless people start questioning the long-term investor thesis Tech stocks set to sink on Tuesday after rough evening for ‘FANG’ Netflix plummets after missing big on subscriber growth This wristband lets humans control machines with their minds The U.S. has a rocky history convincing Russia to extradite computer criminals Amazon suffers glitches at the start of Prime Day Jeff Bezos is now the richest man in modern history 'The United States has been foolish': Read Trump and Putin's full exchange Goldman Sachs recommends these 5 highly profitable companies — including Nvidia — to combat rising inflation Goldman Sachs releases 'tactical' stock picks for this earnings season Three red flags for Netflix ahead of its earnings report The bond market may be raising recession fears, but don't expect one anytime soon Cramer: Banks are 'making fortunes' but are still as hated as they were during the financial crisis Putin told Trump at summit: Russia never meddled in US election

Technology

Why Apple saved its cheapest iPhone

Apple announced a $999 iPhone on Tuesday, a move many said pushed the limits of how much someone would pay for a phone compared to where else that money could be spent.

The iPhone X (“ten”) is way more expensive than the last new flagship phone from Apple: The iPhone 7 started at $649 when it was released.

The X is a big change from previous phones, with a bright screen that stretches across the entire face and some high-powered internals. Apple is also offering the iPhone 8 and iPhone 8 Plus, which are relatively minor updates. They’re expensive as well, starting at $699 and $799.

But Apple is actually being more forgiving to your wallet than you think.

While slapping a premium price tag on these new phones, Apple also decided to save its cheapest phone on Tuesday, the iPhone SE, which now starts at $349.

The two pricing extremes leave a huge $650 list price spectrum for iPhones.

At $399, the iPhone SE already had the lowest starting price of any new Apple phone when it was released last year. According to displays at Apple’s release event and Apple’s website, it will remain on the market starting at $349.

Prior to Tuesday’s launch event, Bernstein analyst Toni Sacconaghi predicted that Apple would keep the iPhone SE and iPhone 6 in circulation — that would have been the highest number of iPhone models that Apple has ever sold at the same time.

But Apple ended up chopping the 6 in favor of the 6S and SE.

Apple could have saved any sixth generation iPhone, but it chose to keep a smaller, simpler phone in the lineup. That means that Apple isn’t just stretching the high end of smart phone prices — it’s betting on expanding the entire price spectrum of its products. Apple also released its cheapest new iPad this year.

While the iPhone SE is rarely discussed on Wall Street and lacks the bells and whistles to impress tech enthusiasts, it’s been been highly strategic for Apple’s business in a few ways.

For instance, the lower priced iPhone SE saved Apple from a grim earnings outlook last summer when the cheaper phone helped it sell more phones than Wall Street expected.

And the assembly of the iPhone SE in India has helped the company break into the retail market there and access a huge population.

The move could reaffirm Apple’s commitment in markets like China and India, where it faces steep local pricing competition.

Apple’s commitment to these countries is also shown in how it’s handling the rollout of the high-end iPhone X, which will ship weeks later than the cheaper models because of supply constraints.

Apple could have done what it did with the iPhone 6, and rolled out all the new phones to the U.S. first, then waited on China. But instead, it’s delaying the entire worldwide launch so it can ship the X everywhere.

In other words, India and China are markets worth catering to, even if that means offering more price points and later release dates.

Still, not everyone agrees that Apple’s $999 iPhone X is going to make it in China.

“This price point is really making it clear that this is a first-world product,” said Kim Forrest, Fort Pitt Capital Group on CNBC’s “Closing Bell” on Tuesday. “And moving into China is probably not going to happen, like a lot of the Apple bulls have been counting on. So you have a replacement market at this point.”

Source: Tech CNBC
Why Apple saved its cheapest iPhone

Comments are closed.