Homepage / Technology / This 32-year-old leveraged 3.7 million Pinterest followers to remodel and furnish her tiny house
Google and Facebook are watching our every move online. It's time to make them stop Daymond John tells shy airline passenger: You should have talked to me on the plane South Korea says it has no plans to shut down cryptocurrency trading AMD shares surge as Wall Street analysts say the chipmaker is ‘executing on all fronts’ James Altucher, the face of bitcoin, says he’s happy about Facebook’s cryptocurrency ad ban Pending home sales eke out 0.5 percent gain in December as supply shrinks to record low Uber is testing bike sharing in San Francisco The real source of the internet's problems might be the advertising business Game publisher EA's sales forecast tops estimates, sending shares higher GE will likely be dropped from the Dow, Deutsche Bank predicts Samsung surpasses Intel as world's biggest chipmaker for the first time Apple could be the best of the bunch in this tech earnings avalanche The 9-year stock rally still has 'years left,' says one of Wall Street's most bullish strategists Apple: We would never degrade the iPhone experience to get users to buy new phones Bitcoin headed for biggest monthly drop since January 2015 with nearly $60 billion of value wiped off ADP boosts forecast as new tax law spurs demand China 'will open even wider to the UK,' says Prime Minister Li Keqiang Big market swings are something you’re going to have to get used to, says Wells Fargo The dollar keeps weakening. Is that good news for the world? Apple downgraded by BMO, expects iPhone maker to slash revenue forecast this week SoftBank buys majority stake in Japanese messaging giant Line’s mobile division Rising interest rates cause a 2.6% pullback in weekly mortgage applications Trump's State of the Union address 'less hard' than first feared in Asia Trump vows to protect US intellectual property, without naming China Blockchain technology to boost Microsoft earnings, trader says Fujifilm to take over Xerox and combine it into the joint venture Fuji Xerox Samsung is making chips designed to mine cryptocurrencies like bitcoin There’s a risk of market turbulence, but it’s unlikely to hit until 2019, says Santander chairman We'll see up to a 15 percent correction in 2018, Swiss bank CEO says Japan's biggest messaging app Line is planning to launch a cryptocurrency exchange Quicksilver surfwear CEO missing at sea off the coast of France Venezuela says will pre-sell 'petro' cryptocurrency on Feb. 20 Nintendo ups its Switch sales expectations to 15 million units after profits rise 261% European markets seen mixed amid earnings and economic data The UK wants free trade with China. Beijing has its own goals Santander fourth-quarter net profit down 4 percent on US impairments The man who almost became ambassador to South Korea just warned about US plans for North Korea China's Leshi Internet flags $1.8 billion loss for 2017, citing conglomerate cash crunch South Korea says it uncovered about $600 million in cryptocurrency crimes Asia became less democratic in 2017 Al Gore's investment firm backs start-up created by Facebook co-founder Theresa May says she wants a free trade deal with China Chinese manufacturing weaker than expected in January Webpass is leaving Boston in latest sign of Google Fiber’s shrinking ambitions Samsung posts record fourth-quarter profit Asian shares look set for more declines as Wall Street sells off for a second day Don't count insurers out yet after Amazon-Berkshire-JP Morgan move Amazon's health care move could be a big win for consumer health start-ups Red Hat buys CoreOS, a start-up that sold tech developed by Google Here’s what Amazon told employees today about its landmark deal to deliver better health care Top official resigns after false missile alert in Hawaii Crazy odds: These online traders bet on the chaos of Washington and the Trump administration AMD falls despite beating Q4 estimates Facebook ban on bitcoin ads latest in very bad day for cryptocurrencies Indian man dies after being sucked into an MRI machine while carrying an oxygen cylinder Advice for Jeff Bezos, Warren Buffett and Jamie Dimon from a failed effort to control health costs Toys R Us poor holiday sales cast doubts on its future and could force renegotiation of loan terms The Apple sell-off is a buying opportunity into earnings, says trader Google partnership on mobile cloud services drives up MobileIron shares Facebook is banning all ads promoting cryptocurrencies — including bitcoin and ICOs Amazon's moves in health care over the last year are finally starting to make sense Buffett is getting a second chance to partner with Bezos after missing on Amazon as an investment How Pencils of Promise got a $1 million donation from an anonymous bitcoin multi-millionaire Amazon's home devices could be a key to cheaper health care, tech investor Roger McNamee says Two ex-Google engineers built an entirely different kind of self-driving car Cryptocurrencies join the global financial market sell-off as bitcoin drops 7% A travel agent is trying to charge fees for sunbeds Most of the tax cut windfall will boost buybacks and dividends, not workers' pockets, survey predicts The professor who wrote the book on making addictive technology is having second thoughts Trump's immigration policies are 'economic poison' that will cost taxpayers billions Airbnb trolls President Trump ahead of the State of the Union The iPhone X's $1,000 price tag scared everyone away Drop, a rewards app start-up, snags Airbnb's former head of engineering SEC halts one of the largest 'ICOs' ever as it wades deeper into the murky world of cryptocurrency offerings Passing on sanctions, Trump goes even softer on Russia than expected Buy insurers on dip as new initiative from Amazon, Berkshire and JP Morgan is ‘more bark than bite’: Analyst High schools stock up on Narcan to combat teen opioid crisis in US Apple will finally replace the fax machine in health care Apple is reportedly delaying new iOS features until next year because of quality problems Bond expert predicts a ‘wall of buying’ in Treasurys will protect the stock market Home prices surge to new high, up 6.2% in November Noted tech investor says the sector is not the best place to invest right now Sterling predicted to hit pre-Brexit vote level before the end of 2018 Stocks making the biggest moves premarket: AMZN, BRKB, JPM, AAPL, BX, TSLA & more Bitcoin boom to give AMD earnings a boost, says MKM Partners Apple shares fall again on another report of fading iPhone X demand Trump advisor Cohn: President to focus on $1.5 trillion infrastructure plan in State of the Union Why don't foreign investors take fright more often? The dollar is doing something it hasn’t done since 1987 UnitedHealth, CVS plunge on Bezos, Buffett and Dimon plan to improve U.S. health care Amazon, Berkshire and JPMorgan Chase to team in landmark new health care company Can earnings afford to slow down? 'Enemies of the USA': Russia slams America's list of oligarchs with ties to Putin The app that exposed the location of military bases with a heat map is reviewing its features For his next act, former Amex CEO Ken Chenault turns his focus on Silicon Valley Child experts: Just say ‘no’ to Facebook’s kids app Ryanair agrees to recognize British pilots union for first time Arab states are 'determined' to stick with reforms despite deepening 'frustration', IMF says The US 'oligarch list' is strikingly similar to Forbes’ richest Russians ranking Indian ride-hailing firm Ola expands to Australia to take on Uber


This 32-year-old leveraged 3.7 million Pinterest followers to remodel and furnish her tiny house

Joanna Hawley is living a millennial’s “tiny home” dream, thanks to her Pinterest board.

Last year, the 32-year-old home and fashion social media influencer bought her first home in Seattle. The 640-square foot millworker’s bungalow, built in 1908, came with rustic charm.

It also had hundreds of dead rats in the crawlspace, 19 layers of wallpaper in the bedroom, and a “lumpy ceiling situation,” among other pressing issues.

In other words, the house needed work.

“I wanted to live within my means,” she said. “I still wanted to live in a city, but it meant budget-wise I had to choose a smaller home. It meant I had to renovate it myself.”

As soon as she began looking for a home, Hawley let companies she was about to take on a home décor and renovation project. She also let them know she had more than 3.7 million followers on Pinterest.

And they ended up paying for a huge part of her remodel and outfitting.

Hawley was able to get her living room and dining room partially sponsored by interior design and architecture blog Decoist. Sherwin Williams covered some of her paint, while Rejuvination provided lighting. The Mine, CB2, All Modern, Pottery Barn aided with furniture. Drapery and linens came courtesy of Parachute Home and Barn and Willow.

As the home decor industry tries to cater to young homeowners, it’s having to adopt two major trends: decorating small spaces and DIY home projects. With everyone wanting a photo-worthy living space thanks to social media, bloggers and influencers are becoming in-demand tastemakers.

Online furniture sales are poised to hit $32 billion next year with millennials fueling purchases, according to Fung Business Intelligence Center. A 2017 study from Houzz & Home found 25-to-34-year-old age group spent an average $26,200 in 2016 on home upgrades, something Home Depot said has increased its same-store sales during its latest earnings report.

Millennials know how to compare prices and find different retailers online making them smarter shoppers, said home décor magazine Domino editor-in-chief Jessica Romm Perez. Minimalism has become huge thanks to books like Mary Kondo’s “The Life-Changing Magic of Tidying Up” and sky-high rents in urban cities like San Francisco and New York forcing people to live in smaller spaces.

Companies like Target and West Elm are noticing, launching sleek modern product lines made for smaller spaces.

“Absolutely (small space furniture), it’s a marketing tool that larger brands are using,” said Romm Perez. “The spending power of millennials is something every big brand is focused on, and millennials don’t want to have to move out of cities to look for something larger.”

Perhaps most of all, social media has made millennials more conscious about having a picture perfect home. They’re not just looking at magazines, but going online to look at what their peers are doing. Hawley’s blog Jojotastic is up for a Domino Magazine Design Blog Award.

“People are more informed about design, where thing are coming from and where things are made… they are making more informed and curated decisions of where they are living – I truly believe it’s thanks to social media,” said Romm Perez.

Hawley studied industrial design and photography at Carnegie Mellon. While she was working in textile design for Nordstrom and Anthropologie, she was invited to join Pinterest before it was open to everyone. Posting came naturally to her since cataloging items was part of her day job.

In 2012, Hawley decided to start a blog called Jojotastic to leverage the popularity of her Pinterest. She found companies were interested in working with her but didn’t have a way to message her on the platform nor could they find her email. She landed her first sponsorship deal within three months of starting her blog.

A few years later, her grandfather passed away and left her money with a request she use it to set up permanent roots. Three weeks later, she found the Smillworker’s house. Though she has sponsorship help from companies, her boyfriend and she do a lot of the work themselves. That includes light electrical work, installing closets and curtains, and restoring the original shiplap which took three months.

“Independence plays a big roll into this for first time DIYers,” she said, referring to the do-it-yourself (DIY) trend among consumers.

“We’re the generation that grew up with the Internet. I know my first instinct if I need to figure out how to do something is Google it or look up a YouTube video,” Hawley said. “It’s easier, faster and more affordable than trying to find a contractor, especially here in Seattle where there’s this housing crisis. You can’t get a contractor until six months from now.”

Hawley took a woodworking class in college and some furniture design courses. But despite having some experience with building, there are some projects for which Hawley does hire professionals. She had a contractor re-do her roof, and she outsourced the drywall. She would have painted the exterior herself, but she broke her leg rock climbing in Joshua Tree National Park in California.

She’ll also hire people to help with projects if she’s in a time crunch and there are sponsors involved.

And Hawley is the first to admit her home isn’t always in immaculate condition. Photos are highly styled. She’s completed three major renovations, but still has yet to touch her kitchen and bathroom. In a recent post she gave a “No Make Up Home Tour,” admitting some plants had died, the real state of her “mustard yellow” kitchen, and the fact her floor on her bathroom isn’t finished.

“I’ve been living with subflooring for two years, but it means I can go vacation next month,” she said.

Source: Tech CNBC
This 32-year-old leveraged 3.7 million Pinterest followers to remodel and furnish her tiny house

Comments are closed.