Homepage / Technology / Amazon aims to charge $2.8 million for NFL ad packages: Sources
Amazon says this Prime Day was its biggest shopping event ever Kudlow says President Trump is 'so dissatisfied' with China trade talks that he is keeping the pressure on As stocks regain their footing, an ominous warning looms Goldman Sachs downgrades Clorox to sell, says valuation is 'unsustainably high' How Satya Nadella has spurred a tripling of Microsoft's stock price in just over four years Kudlow says economic growth could top 4% for 'a quarter or two,' more tax cuts could be coming The one chart that explains Netflix’s stunning comeback US housing starts plunge 12% in June to a nine-month low Aerospace titans Boeing and Airbus top $110 billion in orders at Farnborough Target uses Prime Day to its advantage, logging its 'biggest online shopping day' so far this year Billionaire Marc Lasry sees bitcoin reaching up to $40,000 as it becomes more mainstream and easier to trade These are the 10 US airports where you're most likely to be hacked Amazon shares slightly higher as investors await Prime Day results Wreck of Russian warship found, believed to hold gold worth $130 billion A bullish ‘phenomenon’ in bond market is weeks away from fading, top credit strategist says Stocks making the biggest moves premarket: MS, GOOGL, TXN, UAL, NFLX & more Twitter shares up 50% since late April means most upside priced in, analyst says in downgrade EU fines Google $5 billion over Android antitrust abuse Mortgage applications fall 2.5% as buyers struggle to find affordable homes America may not have the tools to counter the next financial crisis, warn Bernanke, Geithner and Paulson Investors are getting spooked as the risk of a no-deal Brexit rises EU expected to fine Google $5 billion over Android antitrust abuse Ex-FBI chief James Comey urges Americans to vote for Democrats in midterm elections Elon Musk apologizes to British cave diver following baseless 'pedo guy' claim Disney, Comcast and Fox: All you need to know about one of the biggest media battles ever Xiaomi shares notch new high after Hong Kong, mainland China stock exchanges reach agreement The trade war is complicating China's efforts to fix its economy European markets set for a strong open amid earnings; Google in focus Hedge fund billionaire Einhorn places sixth in major poker tournament The biggest spender of political ads on Facebook? President Trump Asian stocks poised to gain after Fed's Powell gives upbeat comments; dollar firmer Stocks are setting up to break to new highs Not all FAANG stocks are created equal EU ruling may be too little, too late to stop Google's mobile dominance Cramer explains how Netflix's stock managed to taper its drop after disappointing on earnings Airbnb condemns New York City's 'bellhop politics,' threatens legal retaliation Amazon sellers say they were unfairly suspended right before Prime Day, and now have two bad choices Investor explains why 'duller' tech stocks can have better returns than 'high-flying' tech names Elon Musk is 'thin-skinned and short-tempered,' says tech VC Texas Instruments CEO Brian Crutcher resigns for violating code of conduct Google Cloud Platform fixes issues that took down Spotify, Snapchat and other popular sites Uber exec: We want to become the 'one stop' transportation app 'What a dumb hearing,' says Democrat as Congress grills tech companies on conservative bias Amazon shares rebound, report says Prime Day sales jumped 89 percent in first 12 hours of the event How to put your medical history on your iPhone in less than 5 minutes Investment chief: Watch these two big events in 2018 Even with Netflix slowing, the market rally is likely not over Cramer: Netflix subscriber weakness debunks the 'sky's the limit' theory on the stock Netflix is looking at watch time as a new area of growth, but the competition is stiff Why Nobel laureate Richard Thaler follows Warren Buffett's advice to avoid bitcoin Rolls-Royce is developing tiny 'cockroach' robots to crawl in and fix airplane engines After Netflix plunge, Wall Street analysts forecast just tame returns ahead for the once high-flying FANG group Roku shares rise after analyst raises streaming video company's price target due to customer growth China is investing 9 times more into Europe than into North America, report reveals Amazon says US Prime Day sales 'so far bigger than ever' as glitch is resolved Netflix is on pace for its worst day in two years US lumber producers see huge opportunity, rush to expand San Francisco to consider tax on companies to help homeless Homebuilder sentiment, still high, stalls as tariffs, labor and land drive up costs Powell backs more rate hikes as economy growing 'considerably stronger' Netflix history is filled with big stock declines – like today – followed by bigger rebounds Intel shares get downgraded by Evercore ISI due to rising competition from Nvidia, AMD Petco aims to reinvent the pet store with something you can't buy online Genetic testing is coming of age, but for consumers it's buyer beware Tech 'FAANG' was the most-crowded trade in the world heading into the Netflix implosion, survey shows Netflix weak subscriber growth may indicate a 'maturity wall' that could whack the stock even more: Analyst This chart may be predicting the bull market's demise Wall Street says Netflix's stock plunge is a ‘compelling’ buying opportunity because the streaming giant ‘never misses twice’ Tesla sinks after Musk tweets, again Boeing announces new division devoted to flying taxis Stocks making the biggest move premarket: NFLX, UNH, GS, AMZN, WMT & more Deutsche Bank downgrades Netflix, but says big subscriber miss is not 'thesis changing' IBM is experimenting with a cryptocurrency that’s pegged to the US dollar North Korea and Zimbabwe: A friendship explained Virgin Galactic spinoff Orbit to launch rockets from the UK with space deal Artificial intelligence will create more jobs than it destroys? That’s what PwC says ‘Treasonous’ Trump and ‘Putin’s poodle:' Scathing headlines follow the Trump-Putin summit China’s fintech companies offer ‘enormous’ opportunity, investment manager says Trump's performance at summit with Putin was 'unprecedented,' experts say Walmart and Microsoft link up on cloud technology as they both battle Amazon European stocks seen mixed amid earnings; Fed’s Powell to address Congress How I knew I should quit my day job and run my start-up full-time: Viral website founder China's stocks have been trounced, but the trade war may ultimately be good news for those shares Billionaire tech investor Peter Thiel bets on crypto start-up Block.one Asian shares subdued open after mixed close on Wall Street; energy stocks under pressure Amazon cloud hits snags after Amazon Prime Day downtime Netflix isn't doomed by one quarter unless people start questioning the long-term investor thesis Tech stocks set to sink on Tuesday after rough evening for ‘FANG’ Netflix plummets after missing big on subscriber growth This wristband lets humans control machines with their minds The U.S. has a rocky history convincing Russia to extradite computer criminals Amazon suffers glitches at the start of Prime Day Jeff Bezos is now the richest man in modern history 'The United States has been foolish': Read Trump and Putin's full exchange Goldman Sachs recommends these 5 highly profitable companies — including Nvidia — to combat rising inflation Goldman Sachs releases 'tactical' stock picks for this earnings season Three red flags for Netflix ahead of its earnings report The bond market may be raising recession fears, but don't expect one anytime soon Cramer: Banks are 'making fortunes' but are still as hated as they were during the financial crisis Putin told Trump at summit: Russia never meddled in US election

Technology

Amazon aims to charge $2.8 million for NFL ad packages: Sources

Amazon is looking to charge advertisers $2.8 million for packages that include 30-second spots during the Thursday night National Football League games it will stream live to its Prime customers this coming season, two people familiar with the matter told Reuters.

The offering will be closely watched by the advertising and broadcasting industries as the world’s largest online retailer and cloud-computing company makes its first high-profile push into live sports.

Amazon is paying $50 million to the NFL to stream this season’s 10 Thursday night games, sources told Reuters in April. The games will be shown simultaneously on either CBS or Comcast’s NBC, which are broadcasting five games each.

Amazon takes over from Twitter, which paid $10 million to stream Thursday night games last season.

The live-streamed games will only be available to subscribers to Amazon’s $99-per-year Prime service, which includes fast shipping and free video.

Streaming NFL games – regularly the most-watched events on U.S. television – is the latest move by Amazon to get customers to its website, in the hope they will subscribe to Prime and spend more online.

It is also a source of revenue in its own right, although it is unclear that the sale of ads will offset the cost of acquiring the rights to stream the games.

“We are offering a range of options at various price points, depending on advertiser objectives,” Amazon representative Kristin Mariani told Reuters in an email, declining to discuss specific ad prices.

For each game, Amazon can sell 10 30-second spots, one of the sources said.

The spots run on the live-stream while local ads air on network TV. Under the terms Amazon is offering, buyers also get to run ads on Amazon.com throughout the football season, which runs from September to February. National spots run by network broadcasters will also be shown on the live-stream.

The move by Amazon to offer live sports online is just one of the Seattle-based online retailer’s recent moves into new markets. Last week it struck a deal to buy Whole Foods Market Inc for $13.7 billion, its biggest deal to date.

Amazon’s deal with the NFL is a potential challenge to rival Netflix Inc, the world’s leading video streaming company, which has so far not ventured into live sports.

It is not clear if Amazon will be able to sell the ads at the intended price, or will be able to make a profit from them. Amazon has traditionally prioritized growth into new markets over profitability and has not shied away from pouring money into new ventures if only to learn about the area.

Its pricing appears to be lower than Twitter’s, which charged advertisers $2 million to $8 million for packages of ads that included the games as well as spots on NFL highlights, according to media reports.

Amazon’s ad packages are higher than the $550,000 to $590,000 that NBC and CBS typically charge for their on-air national ads, according to industry sources, although Amazon is also offering ads on its website as part of the deal.

How many viewers will watch the live-streamed games on Amazon is an open question. Amazon does not publicize its number of Prime subscribers, but analysts estimate more than 50 million.

By comparison, Twitter has more than 300 million monthly users, but only a small fraction of those watched its live-streamed games last season. NBC and CBS averaged about 17 million and 14.7 million viewers for Thursday night games last season, respectively.

Advertising is a small but growing part of Amazon’s $136 billion in annual revenue last year. Although the company does not disclose figures, its sponsored listings advertising business took in $1.4 billion in revenue in 2016, up seven-fold in the past four years, according to Barclays analysts.

Source: Tech CNBC
Amazon aims to charge .8 million for NFL ad packages: Sources

Comments are closed.