Homepage / Technology / Op-Ed: Taco Bell’s Lyft promotion stinks worse than an old burrito
Les Gambling establishments en Ligne en France 2024 200% Reward + 300 Free Rotates LevelUp Internet casino Melbourne En İyi ve Güvenilir Casino Siteleri Canlı Casino Siteleri 2023 Listesi En İyi ve Güvenilir Casino Siteleri Canlı Casino Siteleri 2023 Listesi Le meilleur casino en ligne franзais Extra Casino avec le dйpфt minimal le in addition bas Yeni Casino Siteleri ᐈ Çevrimiçi Kumarhaneler Mart 2024 Les gambling establishments en ligne proposent une grande variйtй de jeux de internet casino gratuits. Türkiye’deki Resmi Web Sitesi Google Play, Türkiye’de kumar oyunlarına izin verecek Her Gün Tatil Olsa ORDU’DA PAZARTESİ GÜNÜ FINDIK FİYATI NASIL? كازينو اون لاين الكازينوهات الممتازة على الإنترنت ألعاب الكازينو المباشرة مينا كازينو العر Google Play, Türkiye’de kumar oyunlarına izin verecek Domain Sorgulama & Domain Fýrsatlarý Canlı Casino Siteleri: 2024 Güvenilir Siteler Seçilmiştir Golden Easter Slot İncelemesi 2024, Demoyu Ücretsiz Oynayın Golden Easter Slot İncelemesi 2024, Demoyu Ücretsiz Oynayın 1xbet Türkiye Giriş Empieza Kayıt 202 Kumar Ve Kumarhaneler Hakkında Pek İlginç 21 Bilgi Kumarhane Doğru Yazımı Nedir? Tdk Ile Kumarhane Kelimesinin Doğru Yazılışı! Mobilbahiste En İyi Kumar Bonusları Ve Kazançlar Mobilbahis Giriş Sayfası On Line Casino Siteleri En Iyi Casino Siteleri 2024 Mostbet: Türkiye’de Internet Casino Mostbet Online Slotlar Ve Canlı-casin Pin Up Casino Oyna Türkiye, Pinup’un Sah Web Sites Ifade Haberleri Son Dakika Ifade Hakkında Güncel Haber Ve Bilgiler “önceliğimiz Transferin Önünü Açmak, Görüştüğümüz Yerler Var” On Line Casino Nuh’un Gemisi Deluxe Resort & Spa, Kıbrıs Bonus Veren Siteler 3 000 Den Fazla Online Oyunu Ücretsiz Oyna En Tehlikeli Kumar Oyunu Ekşi Sözlük Deneme Bonusu Veren Siteler Deneme Bonusu 2024 Explore the Magic of WildCardCity Güvenilir Bahis Siteleri En İyi Kumar Siteleri Balıkesir Triatlonuna Avrupadan Ödül Tricks of the Aviator gambling establishment game by Spribe Çevrim Içi Kumar Siteleri “bonus” Yalanıyla Kandırıyor En Güvenilir Canlı On Line Casino Siteleri Xbetting-tips Com Uncovering the Abundant Tapestry of Ozwin Gambling establishment Evaluating Board Portal Providers Uncovering the Wealthy Tapestry of Ozwin On line casino Electronic Data Area Providers Evaluation Cobra Internet casino: Raising the Australian On the internet Video gaming Practical experience 4 Things to Search for in Safeguarded Cloud Safe-keeping Fastpay On line casino Australia – Simple and No-Taxation Wagering Web page officielle franзaise de Joka Gambling establishment The Software Development Universe Game Woo Internet casino – Enjoy Slot machine games around australia Ostdeutsche Biersorten What Are Virtual Data Rooms? Vitamin D Receptor Polymorphisms Revue du Casino BlackLabel Faktory, kterй ovlivnujн hodnocenн ceskэch online kasin How to Make the Most of Your Web Development Organization and Advertising Efforts L’essor des casinos en ligne en France Boost Meeting Efficiency With Boardroom Technology Developments WildJoker Casino WildCardCity On line casino – Guaranteed Australian Gambling Portal WildCardCity Casino – The Ideal On the internet Gambling establishment within australia Modern Technologies Produce Sharing Documents Online Faster and More Protect Free Virtual Info Room pertaining to Speedy Due Diligence A Review of Data Area Software For people who do buiness Five Board Bedroom Features Which will help You Acquire a More Productive Boardroom Electronic Systems To your Business Understanding Legal Terms and Laws in Today’s World The Laws and Contracts of Hollywood: A Sunset Blvd. Tale Legal Discussion Between Johnny Cash and Antonin Scalia Legal Insights: What Teens Should Know Legal Issues and Exceptions: What You Need to Know Legal Insights and Expert Analysis Celebrity Dialogue: Legal Matters in the 21st Century Famous Personalities Discuss Legal Issues The Boys in the Boat: Legal Advisors and The Quest for Legal Knowledge Understanding Legal Matters: Q&A on Criminal Law, Joint Ventures, and More Enticing Title The Departed: Understanding Basic Work Requirements and Legal Rights Youth Slang Blog Article Legal Insights: A Journey into the World of Law The Ins and Outs of Legal Matters: Everything You Need to Know Legal Insights and Trends: A Rap Guide Mysterious Legal Matters Unveiled Insights and Information: Understanding Various Laws and Regulations Famous People of the 21st Century The Circle of Legal Life The Intersection of Fashion Law, Legal Translation, and THC Oil: A Modern Legal Guide Legal Q&A: Understanding Joinder Federal Rules and More Understanding Legal Terms and Conditions: A Comprehensive Guide Understanding Legal Documentation in a Fun Way! Understanding Legal Aspects: From Islamic Law of Inheritance to Farm Law Protests Understanding Legal Rights: A Guide to Legal Regulations and Requirements Understanding Legal Guidelines and Agreements Famous 21st Century People in Conversation Mysterious Legal Matters Unveiled Legal Matters and Real Estate: A Conversation Between Cameron Boyce and Donald Trump Understanding Legal Expertise and Why It Matters Legal FAQs and Expert Services Understanding Legal Ramifications: Common Law Ontario Health Benefits and More The Ins and Outs of Legal Requirements: From FBI Academy Physical Requirements to Silver Lake Fishing Rules The Legal Underworld: Understanding the Significance of Laws and Rights Legal Conversations: A Dialogue Between Jon Jones and Chadwick Boseman Legal Beats: Bobcats, Real Estate, Babysitting, and More

Technology

Op-Ed: Taco Bell’s Lyft promotion stinks worse than an old burrito

Last Tuesday Lyft announced a new promotional partnership with Taco Bell that has received harsh criticism from drivers and passengers. The addition of “Taco Mode”—giving passengers the ability to make Taco Bell an intermediate stop on the way to their destination—brings the first-ever “ride-thru” experience into the ride-share market. The program will be optional for drivers to participate in.

The announcement was initially met with excitement by riders eager to gratify their late-night munchies. But as the knee-jerk celebration faded, a spirit of genuine anger and concern flooded social media outlets from Lyft’s family of users.

Drivers voiced glaring issues with the program, citing spilled food and lingering smells as a primary concern. Many drivers go to extreme lengths to keep their cars clean: washing and vacuuming daily, shaking out floor mats in between rides, and wiping down seats at the first sign of dirt. Drivers feel that Taco Mode will compromise their ability to give their passengers the ride-share experience they deserve.

More from Fortune:
Why Tesla shares are rising even as its losses widen
The auto industry is having a really terrible year
JPMorgan Chase ordered to pay $4.6 million over checking account reports

Drivers are further frustrated that waiting in long drive-thru lines at the busiest time of the night will cost them both time and money. Passengers could also suffer, as drivers being stuck in long lines will decrease ride availability and increase their wait time for a ride. These arguments make it difficult to see how Lyft’s new partnership with Taco Bell will help capture market share from Uber, as fewer drivers will be available to meet passenger demand.

On a deeper level, passengers and drivers are concerned that the Taco Mode promotion is an early sign that Lyft has become less concerned with driver satisfaction. The promotion seems out of character for the company, which is renowned for its excellent treatment of drivers and hypersensitivity to their needs. This is illustrated by Lyft’s recently enhanced in-app tipping option, which has now generated over $250 million for its drivers. Lyft also rewards drivers with weekly bonuses when they reach a certain number of rides. Lyft users expect a more enjoyable ride-share experience from the service, especially in the wake of Uber’s executive scandals and reputation for disregarding driver satisfaction.

After receiving massive public backlash for the Taco Bell promotion, Lyft highlighted that Taco Mode will always be optional for drivers and that it is only conducting an initial rollout in Orange County, Calif. (The nationwide program is expected in 2018.) Though this seemed to curtail some displeasure, many drivers rightly recognized that passengers who get into cars not participating in the program may still expect the Taco Bell drive-thru option to be available. The promotion therefore compromises the drivers’ control over their own cars as they try to avoid negative reviews from disgruntled, “hangry” passengers.

Passengers choose Lyft over other ride-share options because they believe in its mission and enjoy the culture it has created. Lyft has always succeeded in putting its drivers first so that its drivers can put their passengers first.

But passengers and drivers fear that this promotion could lead to further drastic changes in Lyft’s ride-sharing system. As Lyft grows rapidly, it will need to be disciplined if it hopes to maintain the pleasant ride-share atmosphere it has cultivated for years. The backlash to Lyft’s Taco Mode promotion has reminded the company and users alike: If it isn’t broken, don’t fix it.

Commentary by Eric Larson, an independent writer and Lyft driver. Follow him on Twitter @EricLarsonOrg.

For more insight from CNBC contributors, follow @CNBCOpinion on Twitter.

Source: Tech CNBC
Op-Ed: Taco Bell’s Lyft promotion stinks worse than an old burrito

Comments are closed.