Homepage / Technology / Nextdoor is finally chasing revenue, two years after its billion-dollar valuation
Bonver Casino Cz Hrací Automaty S Bonusem Zdarm Magazyn Żużel Speedway W Polsce I Na Świeci Zakłady Sportowe Online Autógrafo Bukmacherska 1xbe “Pin-up O Melhor Cassino Do Brasil Web Site Oficial ᐈ Jogar Caça-níquei Zakłady Sportowe Online Obstawiaj U Bukmachera Gg Be What Industries Use Virtual Data Room? Advantages of a Data Room What Does a Board Room Provider Do? Data Room Analysis for Venture Capital Funding The Importance of Board Reporting Software Safe Uploading and Downloading Business Files How to Select the Best Board Management Software How to Organize the Work of a Company “gerçek Parayla En Iyi Slot Makineleri Ve Spor Bahisler Which is the Best Podcast For Stock Market Beginners? Virtual Data Room Facts How to Protect Confidential Documents for Boards Advantages of Online Meetings Business Issues to Consider When Choosing a Data Room Provider What Is a Data Room? Virtual Board Room Software Due Diligence Risk Factors How to Choose a Reliable Tool for Data Exchange test Users535352253 Board Software and VDR Programs Business Operations Management Software Keep Data Safe and Protect Your Business Data How to Conduct a Board Self-Assessment Uncomplicated Ways to Simplify Daily Business Transactions Due Diligence Blog Digital Data Rooms for the Netherlands The New Era of Business Software and Reporting What Types of Businesses Use VDR Software? Ma Analysis Mistakes The Corporate Governance Role Board Room Apps Secure Board Management With Secure Board Portals What Happens at Board of Directors Meetings? Board Room Software Review How to Prepare Board Rooms for Effective Board Meetings Board Room Software Boosts Performance and Communication Selecting a Secure Data Room Review Local Data Room Service Review How to Find the Best Virtual Data Room Review What to Look for in a Data Room uk Provider Document Storage and Distribution Software Everything About VDRs Corporate Software Advantages How to Choose a Virtual Data Room Provider The Most Secure Way to Transfer Files How to Manage Online Board Meetings Benefits Virtual Data Room Solutions – Must-Haves for M&A and Due Diligence Best Data Room Functions for the Different Types of Industries How to Choose a VDR Software Provider How to Choose an Online Board Portal The Benefits of a Boardroom Review Board Room Online Solutions – How to Get the Most Out of Your Board Meetings Why You Need a Board Room How a Board Room Blog Can Transform Your Business Choosing the Best Board Room Format How to Have Productive and Engaging Board Directors Meetings Choosing the Right Virtual Data Room How to Keep Safe Documents Storage Teaching Kids About Online Safety Avoid Costly Mistakes With Free Data Room Services Corporate Virtual Data Unlimited Data Room Software For Due Diligence Leading Business Software Features to Look For Secure Online Data Rooms Solutions How to Keep Share, Edit and Delete Your Data Safe Virtual Data Room Software Secrets for M&A Due Diligence What to Look For in Boardroom Providers Board of Directors Blog Posts How to Deliver Value at Your Board Meetings How to Have Effective Board Meetings Responsibilities of Board Members Deal Management – How to Effectively Manage a Complex Sales Pipeline Data Rooms For Mergers And Acquisitions How to Have a Successful Board Room Meeting Choosing a Board Room Service Provider What is a Board Room Service? Board Room Software Review – Choosing the Best Portal for Mother Board Meetings Why a Board Room Providers Review Is Important What Is a Board Room Review? Venture Software for VC Firms What Is an Assessment Report? The Importance of a Tech Audit Popular Business Applications What to Look For in a Data Room App What Are Business Applications? How to Choose a Virtual Data Room How to Plan a Data Room Review Coronavirus Guide What is a Virtual Data Room? What Is Data Science? What Is an Operating System? Turbotax Small Business Review How Online VDRs Are Used in M&A Deals Why Choose VDR Software?


Nextdoor is finally chasing revenue, two years after its billion-dollar valuation

After raising more than $200 million in venture funding and surpassing a $1 billion valuation, the social network Nextdoor is finally figuring out how to make money: real estate ads.

The start-up, which was founded in 2010 as a way for neighbors to communicate online, launched a section on Tuesday that aims to connect real estate professionals with residents in a particular neighborhood.

Agents and brokers can create official business pages on Nextdoor to build their reputation as a local expert. They can also pay to sponsor a neighborhood section and buy branded listings so their Nextdoor profile shows up alongside their listings when someone searches for homes in the area.

“It’s an opportunity for real estate agents to sponsor a dedicated section where they can connect and build relationships with neighbors,” Nextdoor CEO Nirav Tolia said in an interview.

According to research from Borrell Associates, the real estate industry spent $26.8 billion on advertising last year in the U.S., making it one of the largest local advertising categories. Nextdoor sends postcards to people when they move into a new place, inviting them to set up a profile, and then links them in a semiprivate group of their neighbors.

The company has been called the “anti-Facebook” because it verifies users by address and connects people in their immediate vicinity. But the site has gained notoriety for allowing neighbors to stir up paranoia about crime on their streets. Last year, Nextdoor released tools to curb racial profiling within its groups.

The company has built a massive user base in the U.S. and has begun to expand to the U.K., the Netherlands and Germany. According to Tolia, Nextdoor is now used by homeowners in 80 percent of the U.S., and in hot real estate markets like the Bay Area, at least half of homeowners use the social network.

Revenue has remained elusive despite Nextdoor reaching a $1 billion valuation more than two years ago. The company said in a blog post in June that until this year the business has been funded by its investors including Benchmark, Greylock Partners, and Kleiner Perkins Caufield & Byers, but it recently started surfacing sponsored content from select businesses.

“We have always believed that there is a tremendous opportunity to connect neighbors with businesses that serve the local community,” the post said.

Even though it’s not a listings engine or a marketplace, Nextdoor’s new real estate section puts it in competition with sites like Zillow, Trulia (owned by Zillow) and Redfin. Its launch also follows Facebook’s rollout of ad units for the real estate industry, which allow listings to appear in users’ feeds on Facebook or Instagram.

“Our product is not an in-feed ad, and is not focused on listings,” Tolia said.

Nextdoor didn’t originally set out with the idea of serving the real estate industry, according to Tolia. Instead, the company observed what users talked about most when they chatted in groups on the site. Real estate was by far the biggest area of focus, he said, followed by pet sitting.

Source: Tech CNBC
Nextdoor is finally chasing revenue, two years after its billion-dollar valuation

Comments are closed.