Airbnb has been one of the most aggressive corporate critics of the current administration’s policies — and today, ahead of the President’s State of the Union, it’s making another very public political statement.
The home sharing start-up will be running a six-figure ad on cable networks including MSNBC, CNN, Fox, Univision, and Telemundo that plays off Trump’s “s***hole” comments — and promotes its business in Haiti, El Salvador and Africa.
The 30 second ad starts with text that reads, “We heard there’s been some expletive-filled interest in these beautiful destinations,” then goes on to showcase the people and landscapes of the three destinations. It ends with the text, “Let’s open doors, not build walls” and #weaccept. (View for yourself above.)
The ad refers to reports that President Trump, in a meeting with Senators and House members on immigration, asked, “Why do we want all these people from s***hole countries coming here?” — apparently in reference to places like El Salvador, Haiti and Africa.
Airbnb has 116,000 listings in the three regions, and the company says that last year, hosts in those regions earned a total of $170 million by sharing homes with travelers.
In the wake of the President’s comments, the company said it’s doubling down its commitment to the regions by establishing formal relationships with the governments of Haiti and El Salvador to identify ways to improve tourism.
The commercial running today follows other public moves by the company — like its opposition of the travel ban in a Super Bowl commercial last year and pledging to keep employing Dreamers after work permits expire.
Source: Tech CNBC
Airbnb trolls President Trump ahead of the State of the Union